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Here’s How Much People Will Spend on Their Pets This Holiday Season

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It varies by generation.

The holidays season is fast on its way, and for many pets, that means gifts such as chew toys and personalized pillows.

A demographic called “Mature Gen Z” — they’re 17 to 21 years old — will, along with large-city urban dwellers, on average spend the most on pets, at $71, according to PricewaterhouseCoopers’ 2017 Holiday Outlook.

Those groups will followed by millennial dads, who’ll spend $70.

Members of Mature Gen Z will spend the highest proportion — 9 percent — of their holiday budget on pets, compared with
4 percent for pet owners overall.

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Some other interesting facts about Mature Gen Z and the holidays:

  • They plan to spend almost 40 percent of their total holiday budget on themselves.
  • They have the smallest overall holiday budget at $750.
  • Eighty-sevent percent turn to social media for inspiration to find gifts.

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