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Here’s How Much Americans Will Spend On Their Pets for Valentine’s Day

The figure has grown significantly over the past decade.

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Pet spending for Valentine’s Day is expected to total $886 million this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics.

That figure is up $519 million since 2008, when NRF first asked about Valentine’s Day spending on pets.

Gifts for pets continue to be popular, purchased by 20 percent of those who celebrate the holiday, according to NRF.

“The vast majority of Valentine’s Day dollars are still spent on significant others, but there’s a big increase this year in consumers spreading the love to children, parents, friends and coworkers,” said NRF President and CEO Matthew Shay. “Those who are participating are spending more than ever and that could be the result of the strong economy.”

Americans are expected to spend a record amount on Valentine’s Day this year despite a years-long decrease in the percentage of people celebrating the holiday.

Those surveyed said they would spend an average $161.96 on the holiday overall. That’s up 13 percent from last year’s $143.56 and easily tops the previous record of $146.84 set in 2016.

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Total spending is expected to be $20.7 billion, which is an increase of 6 percent over last year’s $19.6 billion and breaks the previous record of $19.7 billion, also set in 2016.

The spending increases come even though only 51 percent of Americans plan to celebrate the holiday, down from 55 percent last year and a high of 63 percent in 2007. It is unclear why the number of consumers celebrating has trended downward over the past 12 years, but spending, while varying with the economy, has generally trended up. The lowest spending during the period was $102.50 in 2009 during the Great Recession.

Of the $18.40 increase in average spending, only $4.26 comes from spending on spouses and significant others, which is expected to total $93.24. Consumers said they would spend $29.87 on other family members, up $4.58; $9.78 on friends, up $2.59; $8.63 on children’s classmates or teachers, up $1.37; $7.78 on co-workers, up $2.99; $6.94 on pets, up $1.44; and $5.72 on others, up $1.17.

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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State Bill Would Ban Pet Leasing

A few other states already have similar laws.

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A proposed law in Connecticut would ban the practice of pet leasing.

The legislation seeks to outlaw leases in which the new pet owners accept high interest rates and believe they are agreeing to a payment plan, the Connecticut Post reports.

Such agreements open the possibility of the pet being repossessed at a later date, according to the publication.

The state Senate approved the ban last week. The proposed legislation will now be considered in the state House.

Bob Duff, a Democrat serving as Senate majority leader, said: “As a pet owner myself, I could never imagine leasing a pet and then after six or nine months or whatever it is, giving it back. They might actually think they own the pet instead of leasing the pet.”

According to the Post, pet leasing has already been banned in Nevada, California and New York.

The Connecticut proposal would still allow for certain types of pet leases, including “those for breeding purebred dogs, renting show animals or obtaining guide or law enforcement dogs,” according to the Post.

Find out more at the Connecticut Post 

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Chewy to Open $55M Facility, Creating 1,200 Jobs

It’s planning a fulfillment center.

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Chewy, an online pet supply retailer, has selected Rowan County, NC, for its new fulfillment center, with plans to create 1,200 new jobs and invest $55 million.

“Chewy selected North Carolina because from our infrastructure to our workforce, we have everything businesses need to succeed,” said Gov. Roy Cooper. “These new jobs will make a positive impact on Rowan County and the surrounding area.”

The e-commerce company will locate in Salisbury, NC.

Chewy is dually headquartered in Dania Beach, FL, and Boston, MA. It has customer service centers in Dallas, TX, and Hollywood, FL, and eight fulfillment centers around the country.

“We’re excited to expand Chewy’s fulfillment operations to North Carolina, our first in the state and ninth in the country,” said Pete Krilles, vice president, corporate real estate and facilities, for Chewy. “We greatly appreciate the partnership with the City of Salisbury, Rowan County, the Salisbury-Rowan Economic Development Commission, North Carolina Department of Commerce, and the Economic Development Partnership of North Carolina.

“We look forward to making a positive economic contribution to the region with the creation of 1,200 new jobs. In addition to job creation, our new fulfillment center will enhance our delivery network across the southeastern United States, allowing us to better service Chewy customers with even faster delivery times.”

“Companies like Chewy will find success in North Carolina because we have a strong workforce and desirable business climate,” said Secretary of Commerce Anthony M. Copeland. “Pair that with our location and quality of life and you’ve got a winning formula.”

The North Carolina Department of Commerce and the Economic Development Partnership of NC were instrumental in supporting the company’s expansion decision.

A performance-based grant of $166,650 from the One North Carolina Fund will support the creation of 150 of the new jobs, facilitating Chewy’s establishment of the facility in North Carolina. The One NC Fund provides financial assistance to local governments to help attract economic investment and to create jobs. Companies receive no money upfront and must meet job creation and capital investment targets to qualify for payment. All One NC grants require a matching grant from local governments and any award is contingent upon that condition being met.

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Pet Store Chain Files for Bankruptcy

Its owner died in January.

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Petland Discounts, a chain that operated in New York, Connecticut and New Jersey, has filed for Chapter 7 bankruptcy.

The action follows the January death of the company’s owner, Neil Padron.

The company has closed its stores.

Notices with each of the three states’ labor departments indicated that more than 300 jobs could be lost across 70 store locations.

The bankruptcy petition was filed in New York Eastern Bankruptcy Court.

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Padron started the business in 1965. He died of bladder cancer on Jan. 14.

Details of the bankruptcy case are available here.

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