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Here’s How Much People Plan to Spend on Their Pets This Holiday Season

SunTrust conducted a poll.

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ATLANTA — Pet owners are not holding back on holiday cheer for their furry friends, a new report has found.

Half of Americans are putting their pets on their gift list, planning to spend an average of $137 on four-legged family members this holiday season, according to the SunTrust (NYSE: STI) National Financial Confidence Poll.

“For many people, pets are members of the family, so it’s expected that we would want to include them in the holiday fun,” said Brian Nelson Ford, financial well-being executive at SunTrust. “Our studies show that the holiday season often comes with pressure to overspend. Gifts for pets, friends, neighbors and other obligations can add to the pressure when the spending is unplanned. It’s important to be upfront about what we care about, and build our holiday spending plan to enjoy the memory-making moments of the holidays.”

In the timeless debate of cats versus dogs, the survey finds that dog owners are significantly more likely to buy a gift for their furry friend (59%) compared to cat owners (34%). What are they giving? The most common selections are new treats and toys (65% and 61%, respectively), followed by holiday clothing (19%). Younger pet owners are significantly more likely to buy their pets a gift this season, leading with Gen Z (63%) and millennials (57%), followed by Gen X and Boomers (51% and 46%, respectively).

The SunTrust National Financial Confidence Poll is fielded quarterly and is representative of the U.S. adult population, with 2,500 participating Americans of different ages, incomes and geographic regions. Statistics referenced in this release are from the poll fielded in Q3 2019. The survey defines Gen Z as those born from 1997 on, millennials as those born between 1981 and 1997, Gen Xers as those born between 1965 and 1980, and Boomers as those born between 1946 and 1964.

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Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Dog and Goat Compete to Be Town’s Pet Mayor

The election is set for March 3.

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A dog and a goat are battling for the role of honorary mayor of Fair Haven, VT.

Lincoln the Nubian goat won the title last year, The Associated Press reports. The election was a way to get children involved in civic life and to raise funds for rehabilitation of a playground.

Now the incumbent has some competition. The police department has entered German shepherd K-9 Sammy in this year’s race. Sammy is well known around town for visiting schools and community events.

Residents will pay $1 each to vote in the pet mayoral election, which is set for March 3.

The winner of the race “marches in parades, manages the playground fund, and on occasion meets with the Board of Selectmen, just to keep an eye on them,” said Town Manager Joe Gunter.

Read more at the The Associated Press

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Delta Rolls Out High-Tech Carrier At $850 Per Flight

It’s being offered at eight US locations.

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Delta pet travel

Delta is rolling out a pet travel carrier called CarePod with features such as a built-in hydration system and real-time updates throughout the journey.

CarePod will be exclusively offered at eight U.S. locations: Atlanta, Boston, Los Angeles, Minneapolis, New York (JFK and LaGuardia), San Francisco and West Palm Beach. There will then be a phased approach to roll out the CarePod pet travel carrier across Delta’s U.S. network, according to a press release from the airline.

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The introduction comes after five years of research, development and testing, on top of a successful two-month trial, according to the release.

“Continuous innovation is in Delta’s DNA and the launch of the CarePod pet travel carrier, an industry first, is an example of us seeking out innovative partnerships and looking at ways to improve the customer experience throughout all parts of their journey,” said Shawn Cole, vice president — Delta Cargo. “As the only airline to offer this premium pet travel solution, it represents a significant improvement for the millions of people who want to travel with their four-legged family members.”

CNN reports that the CarePod “is roughly under two feet high and large enough for a dog up to 50 lbs.” and that the cost to book on is $850.

Delta explains that CarePod’s features include:

  • Stronger, industrial strength walls that are insulated to protect your pet against potential temperature fluctuations when moving between different climates and travel conditions.
  • Multi-layered windows and doors with specially angled blinds to help create a calming environment for pets by blocking out visual stress from unfamiliar environments.
  • The world’s first built-in hydration system for pet travel carriers, holding up to a liter of water that will auto replenish the spill-proof water bowl to ensure pets always have easy access to fresh water.
  • A powerful, enterprise level GPS tracking and monitoring system that connects your pet’s journey directly to the specialized Delta Cargo Control Center. The Center is managed 24/7/365 by trained experts who supervise and digitally monitor every CarePod pet journey from beginning to end, with the expertise and authority to send out the right staff on the ground to check on the pet if needed.
  • Seamless connectivity that enables you to use your mobile phone to view your pet’s key travel updates throughout their entire journey via deltacargo.com
  • CarePod pet travel carriers are made to the highest quality and standard, with human grade materials that are non-toxic, UV and antibacterial treated for longer lasting strength and protection.

The CarePod can accommodate dogs and cats permitted in a 300 series crate or smaller, and can be booked between three and 13 days prior to departure. The CarePod can be booked by visiting deltacargo.com or by calling Delta’s Cargo Customer Service Center at 1-800-352-2746.

“We’re thrilled that pet owners can now vacation and fly their pets with Delta’s best-in-class CarePod solution, having the peace of mind that their pets are protected in smart pet travel carriers, that are also digitally supervised by the Delta Cargo Control Center throughout the entire journey,” says Jenny Pan, founder and CEO of CarePod. “With the Delta partnership, we aim to raise the benchmark for pet air travel to allow families and pets to stay connected and travel safely together.”

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The airine notes:

Delta’s team of specialists and staff veterinarian constantly review processes and policies to identify areas of improvement to ensure the safety and health of pets. The airline has specially trained ground handlers who take care of pets at every step of their journey. Delta also has temperature-controlled holding areas and vehicles in numerous locations and overnight kenneling services.

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Dog Wanted: DOGTV Seeks Chief Puppy Officer

The winning candidate could become Instafamous.

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LOS ANGELES — DOGTV, a 24/7 digital TV channel for dogs, announced that it is looking for dog candidates to serve as the first-ever Chief Puppy Officer this year.

“We are thrilled to offer pet parents this unique chance to make their dog a pet influencer on Instagram,” said Beke Lubeach, general manager at DOGTV. “We’ve partnered with several popular social media influencers to provide the CPO’s dog parent with insight, tips, and training to help grow their pet’s Instagram account. This is our first time selecting a CPO and we look forward to working with the winner to spread the word about bringing joy to pups through DOGTV.”

The full benefits awarded for the dog selected as CPO include:

To be considered for the role of CPO, applicants must meet the following qualifications:

  • Be a pup of any age.
  • Be a fan of DOGTV.
  • Have an Instagram account (or their person needs to be willing to create one).
  • Love their human unconditionally and live to make them happy.

This contest coincides with DOGTV’s first-ever puppy takeover, called Puppies Gone Wild. During the week leading up to the Big Game on Feb. 2, puppies are taking over the channel. DOGTV is accepting applications for the CPO from now through Saturday, Feb. 1, at DOGTV.com/puppies. Applicants are encouraged to have their family and friends vote to increase their chances of being selected as the CPO. The identity of the dog selected to serve in this role will be revealed on DOGTV’s Instagram on Tuesday, Feb. 4.

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