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Heroes for Healthy Pets Program Helps Veterinary and Pet Businesses Maintain Disease-Free Facilities

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(PRESS RELEASE) LAS VEGAS, NV – Over the past few years, the incidence of infectious disease outbreaks in dogs in the United States has increased, and one of the best ways to combat this growing risk is through education and proactive healthcare for dogs. At the 90th annual Western Veterinary Conference, Clorox Healthcare and Merck Animal Health (known as MSD Animal Health outside the United States and Canada) in coordination with the International Boarding and Pet Services Association, the National Association of Veterinary Technicians in America, Pet Sitters, International, VETgirl, and Barkleigh Productions, announced the launch of the Heroes for Healthy Pets Infectious Disease Management Certification Program to educate veterinary and pet professionals on the risks of infectious diseases. The program provides best practices for preventative care, including strategic vaccination and cleaning and disinfection protocols to help maintain disease-free facilities and keep pets healthy. 

“The Heroes for Healthy Pets certification program provides essential support to the veterinary and pet professional community to help keep pets healthy,” said Michael Cavanaugh, DVM, DABVP (Emeritus), chief executive officer of the American Animal Hospital Association (AAHA). “The program is complementary on VetFolio and provides professionals an excellent opportunity to better understand infectious diseases and preventative care.”

The Heroes for Healthy Pets Infectious Disease Management Certification Program consists of two free educational modules taught by three renowned veterinary experts in infectious disease: Understanding Infectious Diseases led by Dr. Jason Stull and Dr. Michelle Evason, and Effective Infectious Disease Control led by Dr. Melissa Bourgeois.

“Dogs that are social or visit pet facilities, such as doggie daycares and boarding kennels, are at higher risk for infectious diseases, such as canine influenza,” says Dr. Ernie Ward, America’s Pet Advocate and supporter of the Heroes for Healthy Pets program. “Fortunately, through better understanding of infectious diseases and preventative care, including effective vaccination and cleaning and disinfecting protocols, we can help keep pets healthy when they enjoy travel and play.”

The Heroes for Healthy Pets certification is free and open to all veterinary and pet professionals. To become certified, participants must complete both educational modules and pass the certification exam. The certification provides two hours of Registry of Approved Continuing Education (RACE) approved continuing education credits for veterinary professionals. Individual pet professionals and veterinary and pet care facilities can also apply for certification.  

 In addition to the certification, the Heroes for Healthy Pets program also supplies veterinary and pet businesses with the following resources:

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  • Heroes for Healthy Pets Podcasts, a collection of educational podcasts on infectious diseases hosted by Dr. Courtney Campbell
  • Heroes for Healthy Pets Infectious Disease Handbook, a resource for all pet professionals written by experts in infectious disease, including information on viral and bacterial pathogens and best practices for infection prevention
  • Heroes for Healthy Pets promotional materials to help pet businesses promote their “Hero status,” including a virtual marketing toolkit consisting of template e-Blasts, social media content, signature badges, and website banners, as well as educational tools for pet owners. 

“Merck Animal Health is very excited to partner up with Clorox Healthcare and these other great organizations for this program,” says Dr. Madeleine Stahl, Associate Director, Scientific Marketing Affairs. “The Heroes for Healthy Pets certification program was created to help veterinary professionals and pet businesses create facilities dedicated to being disease-free.” For Clorox Healthcare, the collaborative program was a natural fit. “Vaccination, hand hygiene and cleaning and disinfecting all play a vital role in preventing infectious diseases,” said Sarah Bell-West, PhD, Scientist, Clorox Healthcare. “These practices serve as the foundation of efforts to help keep pets happy and healthy and the Heroes for Healthy Pets™ program will help empower more veterinary and pet care professionals with the education and resources they need to keep their facilities clean, healthy and infection-free.”

To learn more about the Heroes for Healthy Pets Infectious Disease Management Certification Program or register for certification, visit heroes4healthypets.com. Attendees at this year’s WVC annual conference can also visit the Clorox Healthcare booth (#1315) and Merck Animal Health booth (#3527) to learn more.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Vital Essentials Selects Western Canada Distributor

Avafina Pet Products will market, sell and support Western Canada to more than 400 independent pet retailers and pet chain stores.

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(PRESS RELEASE) Vital Essentials announced its partnership with Avafina Pet Products, a leading importer and distributor of pet supplies and accessories. Avafina Pet Products will market, sell and support Western Canada to more than 400 independent pet retailers and pet chain stores.

“Avafina has been a leading ‘natural pet product’ distributor in Western Canada for nearly 10 years. The Vital Essentials line is a perfect fit for our high-end product mix and we are thrilled to be representing this terrific brand! Avafina has high growth expectations for 2020 and we know that Vital Essentials will be a key partner in this growth,” shared Michael Harrison, Avafina VP of sales and operations.

Vital Essentials, headquartered in Green Bay, WI, is a premiere brand in the raw pet food category that includes innovative and unique products to pet parents worldwide. Avafina Pet Products will be offering Canadian Independent Pet Retailers the full line of Vital Essentials freeze-dried treats, toppers, food and RAW BAR. Most recently, the VE RAW BAR was honored with the Pet Business 2019 Industry Recognition Award in the Merchandising Displays category. The one-of-a-kind display, along with Vital Essentials’ other innovative pet foods and treats will now be available to even more pets.

“Avafina’s commitment to the health and well-being of pets is perfectly aligned with our mission to provide all pets with access to the finest food (and treats) available. As we continue to grow our brands throughout international markets, Avafina’s dedication to delivering high quality and reliable service ensures our current standard of service will be provided to customers in these new markets,” stated Melissa Olson, VP of sales and marketing.

veraw.com

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Pet Sustainability Coalition Announces Partnership with Petfood Industry Magazine

This is to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

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(PRESS RELEASE) The Pet Sustainability Coalition and WATT Global Media’s Petfood Industry have announced a partnership to increase access to PSC’s tools and expand awareness throughout the global pet food processing industry.

Since its founding in 2013 PSC has been steadily building a toolkit full of resources, templates, and case-studies coupled with ongoing educational webinars and events. Sustainability is one of the fastest growing topics in the pet industry and PSC leads in topics like sustainable proteins and packaging as well as other compelling business-smart sustainability strategies like employee engagement programs and consumer demand for sustainability.

“Petfood Industry will leverage its global magazine, digital, online and live event platforms to educate and inform our readers about critical sustainability topics affecting pet food production. PSC is the industry’s leader in sustainability, and we are honored to kick off this partnership in 2020,” said Steve Akins, executive vice president Global Petfood & Events, and publisher of Petfood Industry magazine. Petfood professionals throughout the world can expect regular content from PSC as well as a strong presence at Petfood Forum 2020 in Kansas City, MO, April 27-29.

From day one, the Pet Sustainability Coalition has maintained an open model, choosing not to lock any of its content or tools and instead sharing as much information as possible through its own platform but also among its members. PSC’s media partnerships are no exception to the rule.

“Our industry has incredible media groups that have built loyal audiences for decades. Platforms like Petfood Industry are critical avenues to share our educational content and tools particularly with our increased focus on sustainable proteins and packaging,” said Caitlyn Dudas, executive director of PSC.

petsustainability.org, petfoodindustry.com

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BAYDOG Releases 2 New Canine Lifejackets

They will be at booth 1015 at Global Pet Expo in February.

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(PRESS RELEASE) The Chesapeake Bay Dog Company has released its newest product, the Monterey Bay Canine Lifejacket. The Monterey Bay will be in stores by April 1 and will feature an upgraded Offshore variant made specifically for boaters.

Company founder and CEO Barton O’Brien stated, “We live in Annapolis, MD, the sailing capital of the U.S., and every sailboat we see has a dog onboard. We surveyed the market for dog lifejackets and realized there really wasn’t anything out there made specifically for boaters. So after we developed the Monterey Bay (which took us a year), we went back to the drawing board and worked with experienced boaters to create the enhanced Monterey Bay Offshore. This variant has features that increase survivability in rough waters no matter how far you are away from the shore.”

The Monterey Bay has been designed for any adventure, from a day at lake swimming or jumping off a dock, to boating on the open ocean. Both designs offer exceptional floatation and comfort with full chest and torso support which lift the dog from below and avoid the typical nylon straps cutting into the dog’s tender underside. Also, both models are ergonomically designed to allow for a dog’s natural swimming motion.

The Monterey Bay is loaded with features, such as 600 denier UV-coated nylon, saltwater-resistant hardware, 360 visibility reflective trim, large hook-and-loop panels and buckles to ensure a secure fit, and an expandable neck collar similar to human personal flotation devices.

The enhanced Monterey Bay Offshore model has additional safety features that make it the perfect choice for boaters. Strategically placed outboard pontoons will roll a dog upright in the roughest sea conditions, and extra floatation on the chin / chest area ensure the dog’s head stays above water for increased survivability. The larger sizes have a second handle on the back to aid lifting a dog back aboard.

BAYDOG will display the Monterey Bay Lifejacket at booth 1015 at Global Pet Expo in February, along with the debut of several complementary water toys. The lifejacket will come in two colors: hi visibility Nautical Yellow and Blaze Orange, and is offered in five sizes.

baydog.com

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