Press Releases

Hikari Won “Brand of the Year” Award at the 2019 World Branding Awards Animalis Edition

It has been pursuing to provide the best possible nutritious foods for ornamental fish foods.

Published

6 years ago

July 17, 2019

PETS+ Staff

Awards on 3 July 2019, at Hofburg Palace, Vienna, Austria

(PRESS RELEASE) Hikari has been selected to receive the “Brand of the Year” award at the 2019 World Branding Awards Animalis Edition, first time in an Aquatic Industry in Japan.

Hikari has been pursuing to provide the best possible nutritious foods for ornamental fish foods.

Our unique, HACCP based quality management system enable us to fulfill very severe quality requirements in EU, USA and other countries.

After a half century passed since Kyorin Co., Ltd. was incorporated in 1968, now Hikari has the biggest market share in Japan in terms of ornamental fish food segment. Furthermore, Hikari is being distributed in 60 countries and regions, and we are proud that Hikari brand became a world brand both in name and reality

We appreciate fish hobbyists those who evaluates our consistency in cooperate identity and Hikari brand, and we push forward confidently toward our mission which is to provide the best nutrition to fishes.

P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.