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Holistic Hound Partners with Independent Pet Partners

IPP has more than 160 locations nationally.




(PRESS RELEASE) BERKLEY, CA – Holistic Hound has announced a partnership with Independent Pet Partners, a family of independent, high-end retail pet stores and grooming salons with more than 162 locations nationwide, to carry its line of organic, full-spectrum hemp and mushroom supplements with CBD.

“We’re thrilled to partner with IPP to carry our line of full spectrum hemp and mushroom supplements with CBD at their growing national network of natural independent pet retailers,” said Heidi Hill, founder of Holistic Hound and certified homeopath. “Through IPP, a new audience of animal lovers will have access to Holistic Hound’s safe, effective products to help their pets to flourish.”

Holistic Hound’s veterinarian-formulated supplements are made with full-spectrum, organic hemp oil that contains CBD and other important cannabinoids, terpenes, flavonoids, fatty acids and other beneficial constituents – all working together to support pets’ health, wellness and vitality. Reported benefits include reduced inflammation, calming, antioxidants, maintaining a healthy intestinal tract, enhanced physical and mental well-being, and more.

Independent Pet Partners, based in New York City, owns and operates high-end retail pet stores and grooming salons including Kriser’s Natural Pet, Chuck & Don’s, Natural Pawz, Whole Pet Central, Especially for Pets, dogma, Bark! Pawsitive Petfood and Pet Source. In early May, it was announced that its 52 East Coast retail locations will transition their banners to operate under a new brand called Loyal Companion.

“IPP is delighted to partner with Holistic Hound, a brand that focuses on providing the independent pet channel with innovative, high-quality hemp products,” said Jon Martinek, chief merchandising officer of IPP. “Holistic Hound shares our values of arming consumers with information and making it easier to be a great pet parent. This is another great example of how we are partnering with vendors that are supporting the cause with passion and purpose. We look forward to growing our businesses together.”

For additional health benefits, Holistic Hound products also contain a blend of five certified organic medicinal mushrooms, including Reishi, Shiitake, Mesima, Poria and Turkey Tail. Medicinal mushrooms have been used for food and medicine for thousands of years and are known for their amazing immune modulating and antioxidant properties, liver and kidney support, and reducing inflammation.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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