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Hot Off the Manufacturing Line for the New Year

Welcoming the new year with the newest pet products.

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Dig Dig Dig

When the weather outside is frightful, dogs become bored and can get into trouble. The iDig from IFETCH gives them an outlet for their physical and mental energy. Pet parents load toys or treats into the flaps and watch pups dig for treasure. The iDig comes in two versions: Stay (shown here) with a hard shell and Go with pop-up, flexible materials. The flaps in both are machine washable.

goifetch.com

 

$79.99

For Healthy Smiles

Because no pet parent enjoys trimming their small animal’s teeth, WARE PET PRODUCTS offers its Health-E Collection. The chews come in five varieties, including the Donut (shown here), and also help relieve cage boredom.

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warepet.com

$5.99

 

Soft Rewards

Treats are an integral part of the training process. With that in mind, PRESIDIO PET introduces Off Leash Soft Bakes, its newest healthy training treat line. The tender, bite-sized biscuits come in meat-first flavors Beef & Cranberry, Chicken & Cinnamon Apple and Duck & Sweet Potato, plus Peanut Butter & Bacon. They are only 9 calories each, and do not contain grain, corn, soy or anything artificial.

presidiopet.com

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$6.99 (5 ounces)

 

Smart Kitty Door

The SureFlap Microchip Cat Door Connect from SURE PETCARE appeals to those who want to give their kitties outdoor time — but also want control over their comings and goings. Used with the Hub, which plugs into any Wi-Fi router, and an app, pet parents can control from their smartphone which cats can use the door and at what times. RFID collar tags for non-microchipped pets also are included.

surepetcare.com

$200

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Be My Valentine

HUXLEY & KENT introduces a Valentine’s Day line featuring sweet neckwear and fun toys. Pair the Puppy Love bowtie and toy for a gift every customer will want to give. Additional patterns and shapes available, all in pink and red of course.

huxleyandkent.com

$5.99 bowtie, $9.99-$13.99 toy

 

Premium Poop-Bag Holder

For some pet parents, a plastic poop-bag holder simply won’t do. Enter the Waste Bag Dispenser from ROMAN DOG. Handcrafted from bridle leather, it snaps onto a leash and comes in black, burgundy, tan and brown. Coordinating collars and leashes also are available.

roman.dog

$40

 

For On-The-Go Pets

Bella Roma Travel Bowls and Double Diners by LOVING PETS make it easier to feed dogs and cats when away from home. The bowls feature integrated locking lids for dry food storage, and legs raise the bowls to a more comfortable height for eating and drinking. Dishwasher safe and BPA-free, both pack flat and can be hung via the included carabiner.

lovingpetsproducts.com

$9.99-$17.99

 

Simple, Strong & Stylish

The Revol Crate from DIGGS checks a multitude of boxes. It has a modern design that blends into a variety of home decors. Reinforced plastic, high-strength steel-mesh wire and high-quality aluminum keep dogs safely contained. And a patent-pending mechanism allows for set-up, collapse and carrying of the crate with just one hand. A puppy divider, three openings and a removable tray make it perfect for all life stages. Available in small for dogs up to 30 pounds, with larger sizes coming soon. DIGGS offers an affiliate program with a free demo unit.

diggs.pet

$224.99

 

New & Improved Shrimp

HIKARI’s Bio-Pure Okanagan Lake Freshwater Mysis Shrimp are naturally gut-loaded with algae and high in phospholipids, which help unlock amino acids. This freshwater species also helps marine fish complete the osmotic process using less energy. Improvements include a three-step sterilization process, bio-encapsulated multivitamin enrichment, pure-water packing and a proprietary freezing process.

hikariusa.com

$7.79

 

Leggings, For Dogs

Icy streets, hot pavement, allergens and harmful chemicals. Dog paws come into contact with it all. WALKEE PAWS protect pups with leggings made from four-way stretch fabric, with rubber waterproof booties. Available in small, medium and large sizes and in Classic, Confetti (shown here), Camo and CoCoa styles.

walkeepaws.com

$19.99-$29.99

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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PETS+ LIVE! WITH CANDACE D'AGNOLO

Webinar Replay: How to Keep That Holiday Momentum Rolling

Catch a replay of the recent PETS+ Live! webinar, in which host Candace D'Agnolo discusses how pet business owners can maintain their sales momentum after the holidays are finished. To see more PETS+ Live! webinars, visit https://petsplusmag.com/petspluslive.

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Products

8 Habitats and Accessories for Small Animals

Exciting homes for the little furballs.

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Small animal owners want some excitement in the aisle, so give them style options to browse. Stock high-end cages that blend into the home décor, plus cages that play with colorful designs, design-forward architecture and lighting effects. Set up a display model and fill it with related accessories like colorful habitat fillers and hides within the larger space, and point out hidden surprises like extra deep debris trays.

Care Fresh Small Pet Bedding
Healthy Pet

KEY FEATURES: Made from scratch, this ultra-absorbent fluff provides the softest, driest, most comfortable home for small pets.

SALES TIP: Add a cheerful pop of color to any small pet’s home with Tutti Frutti or Blue Paradise options.

healthy-pet.com, (800) 242-2287

$16.99

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Guinea Habitat Plus
MidWest Homes for Pets

KEY FEATURES: In just 15 pounds, this guinea pig cage offers 8 square feet of play space, plus more than a foot of ceiling space.

SALES TIP: Using special lock-in-place ramps, doors and divider panels, customers can customize the space for their pets’ needs.

midwesthomes4pets.com, (800) 428-8560

$61.99

3-Level Hamster Cage
Iris USA

KEY FEATURES: Hamsters get three levels of space in this compact housing unit that features a see-through front and wire sides to keep air flowing.

SALES TIP: ¡Claro! Pet parents will appreciate transparency of this colorful habitat.

irisusainc.com, (800) 320-4747

$54.99

Park Ave Indoor Hutch for Rabbit and Small Animals
New Age Pet

KEY FEATURES: Made with an eco-friendly and durable composite material, this habitat is nontoxic, nonabsorbent and easy to clean.

SALES TIP: A chic look in a snap — this requires no maintenance and can be assembled in minutes.

newagepet.com, (510) 887-5976

$299.99

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Grass Feeder Hut
Prevue Pet Products

KEY FEATURES: A grass and treat holder with ventilated slots and a wide corner entry opening that accommodates most small animals, from rabbits to rats.

SALES TIP: The unvarnished look gives a shabby chic look to this furniture that encourages playing, hiding, snoozing and nibbling.

prevuepet.com, (312) 243-3624

$29.99

CritterTrail LED Color Changing Habitat
Kaytee

KEY FEATURES: The eye-popping habitat includes a color-changing LED and five color settings: nocturnal red, pink, green, purple and yellow.

SALES TIP: Super fun and super safe, this cage features narrow wire spacing and side lock latches, with secure openings on top and in the front.

kaytee.com, (800) 529-8331

$59.95

Tabby Cat Hamster Hideout
Ware Pet Products

KEY FEATURES: The Tabby Cat Hamster Hideout from is a little nook of a getaway for small animals, easy to wipe down and keep clean.

SALES TIP: A versatile piece, you can keep it inside a cage as a play place, or use it for outside the cage activities.

warepet.com, (602) 257-8803

$8.99

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Living World Deluxe Habitat
Hagen

KEY FEATURES: Elegantly styled with an arcing red wire top, this hybrid cage has an upper wire frame and a plastic bottom base, with interior hiding spots for rabbits, guinea pigs and chinchillas.

SALES TIP: Get that quality time in: This habitat features a balcony where pets and people can play around.

hagen.com, (800) 554-2436

$99.99

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Hot Sellers

PETS+ Readers Share Hot-Selling Products and Services for November

Find out what’s been selling well.

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Our puzzle toys were big sellers as the temps dropped outside and mental exercise toys became a main source of exercise. We love Trixie puzzles; prices range from $15 to $30. —Johnna Devereaux, Fetch, RI, Richmond, RI

  • Nulo treats. We offered them at “Buy 1 Get 1” — $1.99 to $12.99. —Debbie Fazica, Pet X Supply & Tack, Howell, MI
  • Charming Pet Products’ Holiday Bottle Bros Dog Toys. The irresistible squeaker and bottle crackle satisfy all dogs and drive humans crazy! It’s high quality, and people just love the fun characters. —Kara Holland, Pittsboro Pet Supply, Pittsboro, NC
  • Freeze-dried has picked up a lot in the past few months. Specifically, Primal, Northwest Naturals and Smallbatch. Freeze-dried is great for using as toppers or for raw feeders on the go. —Sherry Redwine, Odyssey Pets, Dallas, TX
  • Colorado Hemp Honey. We can’t keep the sticks in stock! —Nancy Guinn, Dog Krazy, Fredericksburg, VA
  • Answers goat’s milk and Super Snouts CBD products. No promotions needed, really. —Diana Farrar, Fifi & Fido’s Pet Boutique, San Antonio, TX
  • We did a buy-more-save-more sale on all bulk chews, cat food pouches and Thanksgiving grab-and-go bundles. —Michelle Pelletier, Bentley’s Pet Stuff, Grafton, WI
  • Gooby fleece sweaters are our No. 1 now. Ordered $1,500 (wholesale) in three weeks to restock. Everyone loves them, from small teacup dogs to 130-pound Great Danes. We did one promotion for two days on it, but otherwise, we sell them all day long at $14.95-$24.95. —Eric Mack, Purrfect Bark, Columbus, NC
  • Vital Essentials. We sold items from the raw bar as BOGO. —Sandy House, The Store at Paws, Hamden, CT
  • My best-selling products were Pet Releaf’s CBD oil and Edibites. It absolutely helps customers’ pets with health issues and also helps them have an overall sense of well-being. I have many repeat customers who are extremely happy with the results. —Jan A. Hopper, Living Pawsitively, Lafayette, NJ
  • Fromm’s new treats, Crunchy O’s, surprised us. Had to place a reorder order in just a couple of weeks. Three flavors that look like Cheerios and 2 calories each at less than $6. —Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • Chews — bullies and tendons — from The Natural Dog Company have been doing really well all year. The bullies are thick and odor-free, and the tendons are also good sized, and both offer a lot of bang for the buck! —Shane Somerville, Paddywack, Mill Creek, WA
  • Our No. 1 product is Benebones — all of them! A big selling point for us is that the owner of Benebones comes from an area that is not too far from our stores. Customers love that — also, the fact that they are made in the USA. My customers call it their doggie crack! —Sue Hepner, Cool Dog Gear, Roslyn, PA
  • Our biggest selling item was the Jones Beef Woofers. We sell them for 99 cents each, and people buy them by the case (at a 10 percent discount). We used to give these out to sample a couple years ago, and the owners loved it. They usually ended up buying half a dozen right on the spot! —Diane Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • A new brand of bully sticks, Bark n Big. Giant, clean sticks locally sourced from Colorado, with a great price point. —Greg Gorski, Cody Pet Depot, Cody, WY
  • Our best-selling product was the Kurgo Reversible Loft Jacket for Dogs. We have had some very rainy and cold (for our region) weather. These lightweight jackets are water resistant and easy to put on. They come in several vibrant colors and are easy to display. I did a Facebook Live and used my pug as a model wearing one of the jackets. The next day, we sold more than we had all last season. —Wendy Megyese, Muttigans, Emerald Isle, NC

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Cat Products

Toy Drive: 8 Cat Toys to Drive Your Sales

Find the ones that will suit your kitties’ preferences.

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WITH CATS’ FINICKY NATURE and different play needs, pet parents are more willing to try out a variety of toys, to find the ones that will suit their kitties’ preferences. Therefore, you’ll want to stock plenty of choices, from catnip-stuffed prey, to wands, kickers and high-tech, interactive options. We’ve selected some new releases across a range of types and price points.

Fluff & Tuff Guppy Fish

Fluff & Tuff

KEY FEATURES: Designed for dogs, but retailers and cat fans found cats loved it too; this squeaker-less stuffy has crossed over into cat territory.

SALES TIP: During the month of September, the company donates a toy to a shelter each time someone posts a pet pic with a Fluff & Tuff toy and the tag #igiveafluff.

fluffandtuff.com, (248) 705-5601

$8.95

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Jackson Galaxy Hunting Instincts Kicker

Petmate

KEY FEATURES: Satisfies cats’ natural instinct to kick, paired with realistic “ripping” sensations as they move in for the kill. Contains Jackson Galaxy branded organic catnip.

SALES TIP: Kicker toys are hot right now, and this is part of a new line of toys from the famed “cat whisperer.”

petmate.com, (877) PETMATE

$9.99

Zoom Rotating Laser Cat Toy

PetSafe

KEY FEATURES: Two lasers that rotate 360 degrees around the toy’s base keep kitty busy. Perfect for multiple cat households. Quiet movements keep even the most skittish cats focused on the play.

SALES TIP: Automatically turns off after 15 minutes to preserve battery life and keep cats from being overstimulated.

petsafe.net, (866) 738-4379

$29.99

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Mad Cat Mewnicorn

R2P Pet

KEY FEATURES: The Mad Cat plush collection with crinckle inside includes some folklore favorites like this cheerful Mewnicorn, along with Gnome Sweet Gnome, Sassy Sasquatch and Yowlin Yeti, all in two-packs.

SALES TIP: Contains a blend of catnip and silvervine that is pesticidefree, to get the party started right.

r2ppet.com, (877) 858-4321

$7.99

Shimmer Glimmer Teaser Wand

Ethical Products

KEY FEATURES: Plush fish, butterfly and turtle, with shimmering accents in assorted colors, are interchangeable with the wand. The wand has a breakaway safety clip.

SALES TIP: Have fun mixing and matching the animal accessories.

ethicalpet.com, (800) 223-7768

$4.99 for the wand, $3.99 animals

Petlinks Sweet Tweet

Worldwise

KEY FEATURES: A roly-poly soft electronic sound toy that sings like a bird and has feathers to trigger cat’s hunting instinct. It’s prey that will have real songbirds singing a tune of relief.

SALES TIP: Keep some by the register for those impulse buys.

worldwise.com, (303) 623-3327

$7.49

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Pounce House

OurPets

KEY FEATURES: Electronic feather wand inside mimics prey through random movements. Large side holes provide easy access for pouncing and batting through the openings.

SELLING TIP: Play the company’s YouTube channel in your store to show its toys in action.

ourpets.com, (800) 565-2695

$29.99

Teacup Fluffs

Fuzzu

KEY FEATURES: Teacup Fluffs for cats are cute, super squishy and stuffed with top-quality, organic, U.S.-grown catnip. Available in chipmunk, bunny and raccoon characters.

SELLING TIP: Animals so cute, you’ll feel bad letting kitty pounce on them.

fuzzutoys.com, (802) 825-1145

$3.99

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