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How Do You Feel About Brand Exclusives?

This retailer has strong opinions on them.

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I really hate brand exclusives. When a brand chooses to make a geographical exclusivity agreement with one store, it not only hinders other stores in the area, but it hinders overall sales of the brand. It’s never made sense to me why a brand or store would want an exclusivity agreement.

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At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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