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How Do You Feel About Brand Exclusives?

This retailer has strong opinions on them.




I really hate brand exclusives. When a brand chooses to make a geographical exclusivity agreement with one store, it not only hinders other stores in the area, but it hinders overall sales of the brand. It’s never made sense to me why a brand or store would want an exclusivity agreement.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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