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IBPSA Teams with Animal Policy Group to Bring Legislative Support for Association Members

This is to advocate for the smartest pet safety and business success, CEO says.

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(PRESS RELEASE) The International Boarding & Pet Services Association (IBPSA), the trade association for the pet care services industry, announced that it has teamed with the Animal Policy Group to bring additional legislative insight and support for the association’s members. The Animal Policy Group works with organizations to analyze and develop comprehensive policy strategies and the messages to communicate these viewpoints. As the pet care industry has grown so, too, has related legislative action, particularly at the state level of government.

“To advocate for the smartest pet safety and business success, IBPSA provides legislative support to our members by helping educate lawmakers on the intricacies and realties of the industry,” said Carmen Rustenbeck, the association’s CEO and founder. “The Animal Policy Group takes our legislative knowledge and ability to provide support to the next level with their peerless expertise in government relations and animal welfare.”

With the Animal Policy Group’s guidance, IBPSA is currently monitoring thirty-one bills across the United States. The proposed state bills include, among others: pet grooming service regulations; acts defining what constitutes a commercial kennel; pet boarding facility regulations; sales and use tax on animal services; and licensure of dog trainers.

“The Animal Policy Group is excited to work with IBPSA,” said Mark Cushing, the group’s CEO and founder. “Their dedication to raising the bar for the pet care services industry and to their members is unparalleled, as is their commitment to helping ensure legislation is based on an educated, full picture knowledge of the industry and how the legislation could impact pets and the businesses that care for them.”

In April, IBPSA will launch a new regular update on policies and politics featuring a roundup of current legislative actions impacting the pet care services industry. To receive updates, visit www.ibpsa.com/get-updates.

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Press Releases

Emerald Pet Releases Wholly Fish! Treats

It’s free of chicken and poultry.

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(PRESS RELEASE) Wholly Fish! Chicken-Free Feline Treats and Wholly Fish! Chicken-Free + Digestive Health Treats are made using only real salmon or tuna and natural poultry-free ingredients. Crafted specifically to be free of chicken and poultry for those cats looking for a pure, premium crunchy fish option. The first ingredient is real salmon or real tuna with no fish meal. Available in limited ingredient recipes in Salmon or Tuna, and also available in our unique Feline Wholly Fish! + Digestive Health which contain natural ginger root and turmeric to help support digestion and reduce inflammation. Treats contain only one calorie each, are made in the USA and are grain-, gluten-, soy- and dairy-free.

emeraldpet.com

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Chase ‘N Chomp Amazing Squeaker Ball in Pet Life Today

It’s a ball inside of a ball!

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(PRESS RELEASE) HALETHORPE, MD – Caitec (www.caitec.com) announced its Chase ‘N Chomp Amazing Squeaker Ball was featured in Pet Life Today’s, “Best Dog Balls”. Pet Life Today is a free resource offering expert information on pets in areas of pet care, tips and pet product buying advice. The Chase ‘N Chomp Amazing Squeaker Ball product features that stood out to Pet Life Today’s reviewers are the, “Revolutionary squeaker that makes fun sounds, its float-ability and its soft, durable material that’s safe for pets.” The product also has a very unique feature – it is actually a ball inside of a ball! Since a dog can also see the inner ball it helps with continuous engagement.

“We appreciate the recognition from Pet Life Today,” said Terry Gao, Caitec’s president. “The Amazing Squeaker Ball has been an ‘amazing’ seller since its debut and it is a true innovation in the dog toy category.”

To experience the Amazing Squeaker Ball for yourself, please visit Caitec (booth #2835) at Global Pet Expo.

Please visit here to see the official Amazing Squeaker Ball listing.

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Hound & Gatos Pet Food Packaging Refreshed

It’s designed to grab pet parents’ attention.

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(PRESS RELEASE) ST. FRANCIS, WI – Gott Pet Products announces a fresh look for its recently acquired Hound & Gatos dog and cat food line. According to Patrick McGarry, general manager, the bold new logo is appropriate for a strong, dependable brand. The latest can labels, which are designed in warm colors to catch consumers’ eyes and feature pets with real pieces of grilled meat, poultry and fish, “are meant to convey the carnivorous instincts of dogs and cats, as these ancestral formulations recreate a Paleolithic diet for them to enjoy.”

Animal protein-focused nutrition is a claim Hound & Gatos is qualified to make, since all of its 24 canned recipes are formulated with 98% real meat, plus a precisely balanced vitamin-mineral mix. The result is an entirely grain-free line of premium natural foods that can be served as a complete meal or mixed with kibble to enhance flavor and nutrition.

McGarry is confident the updated Hound & Gatos packaging is on-target for a new generation of shoppers, while still catering to the brand’s current loyal customers, and that it will be impactful on retail shelves, because it was optimized with collective feedback from several professionally conducted consumer focus groups. He wanted to reassure retailers and pet owners that despite the package revamp, “no changes have been made to these premium formulas. These remain the same great-tasting recipes that have been pleasing pets for several years.”

The new packaging will be available to retailers and distributors this spring. To learn more about Hound & Gatos, please visit www.houndgatos.com or email info@houndgatos.com

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