(PRESS RELEASE) WASHINGTON, PA — Icelandic+, the premium pet treat company known for sourcing natural, protein-packed products from Iceland and beyond today announced the launch of Viking Boost, a new line of single-ingredient functional meal toppers for dogs and cats, designed to meet growing consumer demand for clean-label, functional nutrition at mealtime. The line debuts with two offerings: Grass-Fed Lamb Marrow Sprinkles for hip and joint support and Wild-Caught Cod Skin Sprinkles for skin and coat health.
Viking Boost stands apart in the pet nutrition market by delivering genuine functional benefits through single-ingredient formulas, a rarity in the meal topper category. The Lamb Marrow Sprinkles are the first-to-market lamb marrow meal topper in the U.S., naturally rich in glucosamine and collagen to support healthy joints. The Cod Skin Sprinkles are naturally rich in omega-3s and collagen to promote vibrant skin and coat health.
Both products are sourced exclusively from Iceland, where free-roaming lamb are raised without antibiotics or hormones and cod are wild-caught from the pristine waters surrounding the island nation. This commitment to responsible sourcing ensures pets receive nutrient-rich supplementation while pet parents can trust the integrity of every ingredient.
“Viking Boost reflects our commitment to creating meaningful development through simplicity,” said Kersti Lee, VP of Brand Development at Icelandic+. “We identified a gap in the meal topper category for products that deliver real functional benefits using just one ingredient. These aren’t fortified blends; lamb marrow is naturally rich in glucosamine and collagen, and cod skin delivers omega-3s and collagen straight from the source. We have kept mealtime uncomplicated but added a healthy boost of function and flavor.”
The Viking Boost line transforms ordinary meals into nutrient-rich feasts by simply sprinkling the powder over pets’ regular food. The single-ingredient formulation makes these toppers ideal for pets with food sensitivities, while the savory flavors appeal even to the pickiest eaters. Both formulas are grain-free, wheat-free and contain no artificial ingredients.
“Viking Boost marks an exciting evolution for Icelandic+ as we expand into the functional topper category,” said Jon Roska, CEO of Icelandic+. “We’ve built our reputation on clean, responsibly sourced chews and treats, and now we’re bringing that same philosophy directly to the food bowl, delivering real functional benefits while staying true to our Icelandic sourcing standards.”
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Viking Boost Products:
- Grass-Fed Lamb Marrow Sprinkles (5.75 oz, $14.99 SRP): A natural source of glucosamine and collagen to support hip and joint health
- Wild-Caught Cod Skin Sprinkles (4 oz, $14.99 SRP): A natural source of omega-3s and collagen to support skin and coat health
Viking Boost meal toppers are suitable for both dogs and cats and are intended for intermittent or supplemental feeding. Available now through pet stores and online.
For more information about Viking Boost and the complete Icelandic+ product line, visit icelandicplus.com or follow @icelandicplus on social media.
About Icelandic+
Founded in 2015, Icelandic+ is dedicated to providing pets with the highest quality, natural treats sourced from Iceland and beyond. The company partners with small farms, fisheries and processing facilities to create treats that reflect the clean, pure environment from which they are sourced. Icelandic+ cat & dog treats are free of artificial additives, chemicals and preservatives delivering products that unleash every pet’s inner Viking. For more information, visit icelandicplus.com.
