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Icelandic+ Offers Treats for Dogs Eating Grain-Free Diets

Treats are loaded with this healthy amino acid.




(PRESS RELEASE) All-natural treat manufacturer Icelandic+ has found that their Capelin Whole Fish treats contain 6 grams of taurine per kilogram of dry weight, according to the Department of Molecular Biosciences at the School of Veterinary Medicine, University of California Davis.

Icelandic+ CEO Jon Roska, Jr. shared why the company’s Capelin Whole Fish dog treats are loaded with this healthy amino acid. “We process every fish naturally and air-dry them to lock in the taurine and other nutrients dogs need,” said Roska. “Capelin is not only good for your dog, it’s a sustainably caught fish found right along the shores of Iceland.”

Taurine, an essential amino acid for dogs, aids in the health of cardiac, eye and immune system function, as well as the health of many other systems. It is recommended that dogs ingest up to 1,000 mg of taurine per day for every 40 pounds of body weight.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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