Brainstorms

Ich Bin Available

This is rare for most business owners.

Published

6 years ago

February 7, 2020

PETS+ Staff PETS+ March 2020 Issue

RALPH ANDERL, THE founder of high-end eyeglass brand IC! Berlin, stamps his cellphone number on the inside of every frame his company makes to allow any customer to get in direct contact over an issue with their glasses. Every business owner claims to stand by their products, but it’s rare for one to make him or herself so available. True, a customer may not want your phone number on their dog’s collar, but could you do something similar — put your mobile number on all receipts or anywhere else to allow the customer to get in touch immediately?

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.