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I’m Not Always Good for My Business, But I Am Always Good for the Dog

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Why use it? To underscore to the point that more than anything else your prime concern is the animal’s health, while also dropping a subtle reminder that you run a business. — Sue Hepner, co-owner of Cool Dog Gear, Langhorne, PA 

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NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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