(PRESS RELEASE) OLYMPIA, WA — On Sept. 23, 2023, IndiePet saw the work of its Marketing Committee, 33 Associate Member-Sponsors, and more than half of its retail membership come to life on Neighborhood Pet Store Day – the first annual event to celebrate the independent pet retailers in our neighborhoods. The distinctive and fun Neighborhood Pet Store Day website, designed and built by Stacy Wood (of IndiePet Member Weruva) was visited by thousands including over 650 independent pet retail stores both members and non-members who participated in the event. In addition to member-sponsors, another 12 manufacturers offered special deals for the day. Two major pet industry promotional companies supporting the event shared the following stats: Member Astro noted a 350% increase on Sept. 23 vs. an average Saturday and a 200% increase over Black Friday sales. Promoboxx logged over 82,000 impressions on Facebook and Instagram.
Positive Impact
Many participants shared through a follow-up survey that they noticed both an increase in sales and in store traffic for the day. Barry Berman of NexPet Group and Grandma Mae’s Country Naturals (IndiePet Member-Sponsors), noted “IndiePet did a great job with Neighborhood Pet Store Day. Our brands, Grandma Mae’s and RawTernative, did very well with thousands of redemptions in 27 states.” Berman, the originator of the idea for the event, has been a long-time strong supporter of the independent channel. He is an active member of IndiePet’s Advisory Panel.
For an overview of the big event, visit the Neighborhood Pet Store Day blog to see how retailers, manufacturers, and consumers across North America celebrated the day.
Next Year Will be Even Better
IndiePet has already begun planning for next year and is committed to getting more retailers and supporters involved. So, mark your calendars for Saturday, Sept. 28, 2024, for the second annual Neighborhood Pet Store Day. It will be better than ever. Keep an eye on websites for IndiePet, and Neighborhood Pet Store Day for updates.
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About IndiePet
For decades, neighborhood pet retailers have been the critical link between cutting-edge pet products and pet parents. Innovative manufacturers, forward-looking distributors, passionate independent pet retailers and early-adopting pet owners have created an indie pet ecosystem—an ecosystem that has driven much of the pet industry’s growth as well as significant improvements in animal wellbeing.
IndiePet is the only organization that is tightly focused on strengthening this ecosystem of approximately 8,000 independent and neighborhood pet retail locations serving pets and pet parents in North America.
