Headlines Insurer Enrolls Its 500,000th Pet Its clients are in the US and Canada. Published 2 years ago on October 30, 2018 By PETS+ Staff Share Tweet SEATTLE — Trupanion Inc., a provider of medical insurance for cats and dogs in the U.S. and Canada, has insured its 500,000th pet, according to a press release from the company. Trupanion enrolled its first pet in 2000 in Vancouver, B.C., and moved to Seattle in 2008. “We are humbled by the trust and loyalty of our members,” said Darryl Rawlings, CEO of Trupanion. “Pet owners understand that worrying about the cost of care for their pet can be a thing of the past. Trupanion set out to solve the problem all loving responsible pet owners face, the challenge of budgeting for the unexpected when their pet becomes sick or injured. Our product is different. We can pay the veterinarian directly, which means that reimbursement can be a thing of the past. And our team, from the tireless staff in our claims center to our hundreds of on-staff veterinary professionals to our territory partners throughout the U.S. and Canada, all play a role in protecting the pets we love. This major milestone is not one we take lightly.” The North America market has been lagging for decades behind its European counterpart, with only 1 percent of pet owners choosing to cover their four-legged family member, according to the release. “Markets like the UK and Sweden have over 25% and 40% penetration rates respectively,” said Rawlings, “People don’t love their pets any less across the Atlantic, we now finally have created something that truly solves the problem.” The number of pets insured in the U.S. and Canada exceeded 2 million in 2017, according to a report from the North American Pet Health Insurance Association. That represented a market average increase of nearly 17 percent year-over-year. Advertisement According to the 2018 report, the pet insurance marketplace also surpassed the $1 billion mark in gross written premium by the end of 2017, an increase of 15 percent over 2016. Related Topics: click to Comment(Comment) PETS+ Staff Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at firstname.lastname@example.org. Advertisement You may like Promoted Headlines Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Are You Ready For Adventures Beyond The Backyard? Tall Tails Advertisement Latest Trending Videos Photo Gallery2 days ago Get Inspired by These Chew Displays at Indie Pet Stores Hot Sellers2 days ago Dogs Go Crazy for Polkadog Bakery’s Atlantic Silverside, Plus More Hot Sellers Press Releases2 days ago Zesty Paws Names CFO True Tales6 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago 3 Things Customers Want and Need from Pet Businesses Photo Gallery2 days ago Get Inspired by These Chew Displays at Indie Pet Stores Trace's Store School4 days ago Video: Trace’s Store School Covers Lessons Learned from COVID-19 America's Coolest3 weeks ago Video: Take a Tour of Bark Life in Seminole, FL Trace's Store School3 weeks ago Video: Learn How to Do Holiday on a Budget at Trace’s Store School Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular True Tales6 days ago Employees: Leave Your Pot at Home to Keep Your Job Columns1 week ago 3 Things Customers Want and Need from Pet Businesses Photo Gallery2 days ago Get Inspired by These Chew Displays at Indie Pet Stores Photo Gallery6 days ago 19 Photos That Show Why Dexter’s Deli Is One of America’s Coolest Pet Stores Headlines1 week ago Yelp to Flag Businesses Accused of Racism With ‘Consumer Alerts’ Photo Gallery5 days ago New Edibles for Cats, Vegan Bars for Dogs and Toys for the Holidays [GALLERY] Columns5 days ago 4 Tips for Negotiating the Best Lease for Your Pet Business Real Deal1 week ago How Do You Handle Know-It-All Customers in Your Store?