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Invite Your Customers to Play Magic Google 8-Ball

The prize: a $200 gift certificate.

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Ask your customers to post the comment “I love [your business name]” on any social media. On a given date, you’ll shake the “Magic Google 8-Ball” by searching “I love [business name],” and the author of the first one you find will win a $200 gift certificate. Tell your customers there is no limit to where or how many they post.

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Brainstorms

‘Alliterate or Die!’

There is power in alliteration.

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Alliterate or die!” That was a poster a former colleague saw pasted to a newsroom wall while doing a shift at infamous British tabloid The Sun. Alliteration’s power to make words stick owes itself to the repetition of sounds. It’s something a lot of retailers know, hence “Wine Wednesdays,” “Free Cleaning Friday” or “Saturday Style.” Indeed, once you get started, it’s pretty hard to stop: Too Good to be True Tuesdays, Wet and Wild Wednesdays, Fried Food Fridays (for the staff, of course).

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Brainstorms

For the Holidays, Go Green

…like this Grinch!

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He’s a mean one and has a heart two sizes too small. But The Green Spot in Omaha, NE, discovered kids can’t get enough of the Grinch when the store invited clients to bring their kids and pets for photos with the Dr. Seuss character on Small Business Saturday (Nov. 30 in 2019). “It wasn’t until we started doing the event that we realized how much people loved the Grinch,” says co-owner Jessica Ellis. The Grinch’s presence and special offers produced sales 25 percent higher than a typical Saturday, Ellis reports, while the store also received attention from local TV stations. Getting dressed up for a Christmas event? Go green.

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Brainstorms

Force Some Perspective on Yourself

Like maybe similar to this Walgreens executive?

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THE WALL STREET JOURNAL ran a story a while back about a Walgreens executive who donned vision-blurring glasses, slipped un-popped popcorn into his shoes and taped his thumbs to his palms as part of an exercise designed to help his company better understand the physical challenges facing elderly shoppers. Could you do something similar in your business? The number of adults aged 65 and older will reach 71.5 million people by 2030, twice their number in 2000 and representing nearly 20 percent of the population. This is a market that’s coming to you soon.

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