(PRESS RELEASE) ORRVILLE, OH — The J.M. Smucker Co., home to a portfolio of iconic consumer brands, announced a licensing partnership with Pets + People (formerly Fetch for Pets) to create a new line of pet toys inspired by several of its leading brands including—Milk-Bone, Jif, Smucker’s and Meow Mix. This strategic partnership, facilitated by the company’s licensing agency Brand Central, marks an exciting expansion of these trusted brands into the pet toy category.
Milk-Bone is set to launch a collection of toys designed to capture the same playful spirit and joy that has made it a household favorite treat. Likewise, Jif is partnering to develop scented dog toys that celebrate the flavor dogs love most. Meanwhile, Meow Mix, known as the only dry cat food brand that cats request by name, will offer creative, engaging playthings aimed at keeping our feline friends entertained.
“We are excited to marry the innovative approach Pets + People brings to the pet toy category with our iconic brands,” said Gail Hollander, Chief Marketing Officer of The J.M. Smucker Co. “As a company that offers leading brands in the pet aisle, we have a unique appreciation for our four-legged family members, and we look forward to consumers being able to engage the pets they love with some of the brands they love.”
Keri Lustberg, Director of Licensing for Pets + People, added, “We’re thrilled to collaborate with The J.M. Smucker Co. Their trusted, family-friendly brands perfectly align with our vision and the values of our customers. With the ongoing trend toward treating pets as members of the family, pet humanization, we believe that both pets and their owners will embrace these new products, and we look forward to bringing these into the pet toy aisle.”
The collaboration will be officially unveiled at the Global Pet Expo in Orlando, where Pets + People will announce the partnership at booth #5200 from March 26-28.
For additional information, please contact:
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Keri Lustberg, Director of Licensing
K.Lustberg@petspeople.com
About Pets + People
Pets + People, (formerly known as Fetch for Pets) a New York City based pet product manufacturer, was founded in 2008 and quickly became an innovative leader, dedicated to bringing trusted consumer brands to the pet industry. The company develops pet products across multiple categories including grooming, oral care, stain & odor control, food & treats, apparel & accessories, toys, health & wellness, bowls & feeders, collars & leads and small animal care supplies.
Pets + People has revolutionized the pet licensing business, working closely with top retailers, leading
licensors and state of the art factories to build cutting edge programs that raise the bar on quality, value
and innovation. The portfolio of brands includes Arm & Hammer, Burt’s Bees for Pets, GLADTM, Dole,
Fresh Step, CHI, Wet Ones, Disney, Star Wars, Peanuts and more. Please visit www.petspeople.com for more information
About The J.M. Smucker Co.
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse portfolio family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks, and cat food categories by offering brands consumers trust for themselves and their families each day, including Folgers, Dunkin’, Café Bustelo, Jif, Smucker’s Uncrustables, Smucker’s, Hostess, Milk-Bone, and Meow Mix. Through our unwavering commitment to producing quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com.
The J.M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin’, which is a trademark of DD IP Holder LLC. The Dunkin’ brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, and in certain away from home channels. This information does not pertain to products for sale in Dunkin’ restaurants.
About Brand Central
Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions to some of the world’s most recognized brands including: M&M’S, Skittles, Snickers, Tapatio Hot Sauce, Entenmann’s Heinz, Oscar Mayer, Jell-O, Kraft Mac & Cheese and many more. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310-268-1231 or visit www.brandcentralgroup.com.
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