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Jiminy’s Hops onto the Scene at Global Pet Expo




(PRESS RELEASE) BERKELEY, CA – On March 21, 2018, Jiminy’s introduces its line of sustainable dog treats at Global Pet Expo. The event is in Orlando, Florida and Jiminy’s will be in the New Product Showcase and in Booth 6172. 

Jiminy’s makes dog treats that are delicious, nutritious, humane and truly sustainable. What makes these treats sustainable? They’re made with cricket protein! Crickets are a sustainable superfood using exponentially less land, water and feed than traditional protein sources while delivering the same whole protein amino acids that are required for a healthy diet. Jiminy’s treats nourish your pet and promote long-term stewardship of the earth. 

“While we generally knew that our dog treats are environmentally superior to traditional protein alternatives, we wanted to quantify just how much better we really are,” Jiminy’s Founder and CEO Anne Carlson explains. “To do that, we partnered with Carbon Credit Capital in New York to measure the greenhouse gas emissions associated with our products’ ingredients and ingredient procurement.” This is also known as a ‘cradle-to-manufacture’ life cycle assessment. 

“We are pleased to report that Jiminy’s initial hypotheses were confirmed,” commented Reed Shapiro, Director at Carbon Credit Capital, “Not only does Jiminy’s provide more nutrition per gram of treat, and consume substantially less water, but they also emit an average of 7.4 times less greenhouse gas than beef protein treats, and 2.3 times less greenhouse gas than chicken protein treats.” 

For more information visit or contact Anne Carlson : 415.939.6314 |




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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