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JLA Pets to Debut Martha Stewart Line of Pet Products at Global

These collections highlight the country farmhouse and urban lifestyles, as well as the holiday season.

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(PRESS RELEASE) JLA Pets is collaborating with Sequential Brands Group to launch the Martha Stewart 2019 product line at Global Pet Expo. JLA is home to brands such Halo, Realtree, Mossy Oak, ID Design as well as Scotchgard, Scotchlite, Track & Tail, Friends Forever, Soft Touch and now Martha Stewart.

The JLA Pets strategic partners that visit booth 2825 at Global will receive a first look at the launch of Martha Stewart’s 2019 pet product line. The line will introduce the Bedford, Perry St. and Holiday collections, each committed to enhancing the importance of quality, fashion, and value between your pet and your home. These three Martha Stewart collections highlight the country farmhouse and urban lifestyles, as well as the holiday season.

“Having Martha Stewart as part of our brand strategy gives us a product with a household name that consumers at all levels can relate to,” says Kirsten Reid, VP of merchandising at JLA Pets. “She has a highly successful brand with tremendous awareness within the pet world that continues to grow and get stronger year after year.”

As a lifelong pet owner to over 350 animals to date, Stewart brings extensive knowledge to the partnership, providing design inspiration and product insight based on her experiences and the way she lives with her beloved pets. Many of Stewart’s pets have received awards and special recognition over the years. Most recently Stewart’s Chow Chow, Empress Qin, competed in the 143rd Westminster Kennel Club Dog Show for “Best of Breed” and is currently one of the top 10 Chow Chows in the country. Prior to Westminster, Empress Qin received two “Best of Breed” and two “Best of Opposite” ribbons in her last three shows.

Inspired by Stewart’s own country farmhouse, the Bedford collection incorporates details from the outdoors into the home. Functional and practical, this lifestyle embraces neutral color palettes, which act as the perfect backdrop to four seasons of color.

The Perry St. collection approaches urban lifestyle with a focus on high-end materials in a clean and modern take. Designed with precision and luxury in mind, this collection celebrates the balance of efficient, yet glamorous lifestyle that defines city life.

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The Holiday collection signifies a cozy, warm and cheerful grouping of products that captures a traditional and fashionable look. Soft, thick and cozy fabrics round out the assortment that is sure to please in your home or to give as a gift.

marthastewart.com

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NYC Re-tails & Sales Pet Expo Wraps Up, Sets 2020 Date

It is scheduled to take place Tuesday, May 12, 2020.

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(PRESS RELEASE) On Tuesday, April 30, the seventh annual NYC Re-tails & Sales Pet Expo took place and had the best event turnout to date. Hosted once again by Nancy Hassel of American Pet Professionals and Dana Humphrey of Whitegate PR, more than 200 attendees from the New York City and surrounding areas joined together at Home Studios Inc. near Union Square Park for this one-day boutique B2B tradeshow.

In previous years, the NYC Retails & Sales Pet Expo was exclusive to media, pet retailers, groomers, veterinarians, social media and pet influencers. However, this year for the first time, the event opened the doors to the public for special pet parent hours. During the last two hours of the show, pet parents were invited to attend the expo to shop for the latest pet products, as well partake in a very interesting panel discussion regarding one of the pet industry’s fastest-growing trends: CBD and holistic pet care.

“Every year has been a success with the NYC Re-tails and Sales Pet Expo. However, this year, there was an energy and excitement that felt much different than ever before,” said Dana Humphrey founder and president of Whitegate PR. “Our vendors and attendees had fantastic feedback about the day, and allowing pet parents to join us gave the expo an added layer of fun!”

CBD, a non-psychoactive cannabinoid, has had a surge in popularity over the past couple of years for people and pets which is why the CBD market is expected to hit $22 billion by 2022, according to the Brightfield Group, cannabis industry analysts.

“Pet retailers are jumping on board to this massive trend, which is why Dana and I decided to add a CBD panel at this year’s show,” said Nancy Hassel, founder and president of American Pet Professionals. “Valuable and crucial information was shared at the discussion for both pet industry professionals and pet owners. It was the perfect way to close out the day!”

Attendees gathered around to hear from industry experts, all of which were exhibitors at the show, during two panel sessions CBD 101 and the Business Side of CBD and Hemp. Panels included: Angela Ardolino from CBD Dog Health, Craig Henderson from Fetch/Extract Labs, Matt Terrill from Innovet Pet, Min An from Buzzin and Dee Rivera of LATINISTA Magazine (as moderator). Panel session two consisted of: Dr. Bob Goldstein of Earth Animal; Damian Dalla-Longo of Bona Vida, Steven Cron Benchmark Payment Networks, Rob Kovler of Animal Nutritional Products, and Glenn Polyn from PET AGE Magazine (as moderator). During each panel, attendees learned about hemp regulations and how to carry this exploding new category in their stores. Veterinarians and experts crafting CBD in the USA were available for cautious pet parents and professionals to get their questions answered about this natural product that helps calm pets from anxiety and other ailments, especially prone problems for urban pets!

The vendor lineup included: Animal Nutritional Products, Benchmark Payment Networks, Bona Vida, Brutus Broth, Buzzn, CBD Dog Health, Don’t Forget Pocket Strap, Earth Animal, Emma Ko’s, Extract Labs/Fetch, Fairy Boss, Fluffygram, Green Coast Pet, Innovet Pet, NaturVet, NeVetica, Pet Smoochies, Pets Destiny, Ruffina, TwinCritters, Viachem, Wooftown’s brands: Baked Fresh and Home Cooked pet treats and food.

Mark your calendar for next year’s NYC Re-tails Sales Pet Expo, which is scheduled to take place Tuesday, May 12, 2020.

retailsandsalespetexpo.com

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The Pound Bakery Adds Product Lines to Summer Catalog

They include fun flavors specifically with summer in mind.

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(PRESS RELEASE) Known for creating healthy and innovative dog treats, The Pound Bakery is introducing a number of new product lines as part of its summer catalog.

The new product lines include fun flavors specifically with summer in mind.

All-natural Paws Barkery artisan-baked, soft dog treats, for example, celebrate the season with recipes such as Berry Patch, pineapple- and coconut-enhanced Pina Colada, and Fresh Made Donut Recipe, flavored with oats, molasses, coconut and flaxseed.

Le Petit Treat recipes are USA-made, but French cuisine-inspired, created by a trained Parisian chef. These grain-free treats come in a variety of fresh flavors and limited ingredients, such as Coq Au Vin, which includes chicken, chickpea, beets and more; Creme De Menthe featuring spinach and mint; and Beef Bourguignon filled with beef, carrots, peas, among others.

The Pound Bakery’s organic line, Wholesome Mutt’s Organic treats, are made with carefully selected, USDA certified organic ingredients, sourced directly from farms and baked in small batches. The pesticide- and chemical-free treats are available in flavors such as Sweet Potato, Peanut Butter, Pumpkin Ginger and Apple Cinnamon.

Additional brands under The Pound Bakery umbrella include Treat Simple, in exciting flavors and formulas such as Blueberry & Kale, Pomegranate & Coconut, Power: Protein, and Boost: Antioxidant. The manufacturer is also in partnership with Cake Boss Buddy Valastro, whose pet treat line is inspired by classic Italian entrees and desserts.

Since 1996, The Pound Bakery has enjoyed a reputation as manufacturer of only the highest-quality pet treats with as few ingredients as possible. With the recent completion of its new 220,000 square feet plant in Harvard, IL, The Pound Bakery became the largest pet treat manufacturing facility in North America.

Consumers can purchase treats from The Pound Bakery directly, via its retail site, Prized Pet. Wholesale bulk purchase can be made via the company’s online wholesale store: thepoundbakery.com/collections/all-products. In addition to direct selling of its own brand, The Pound Bakery also offers private label treat manufacturing for brands seeking grain-free, wheat-free or other natural pet treat solutions.

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NILodor Expands Distribution in Canada

It has teamed up with Anipet Animal Supplies.

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(PRESS RELEASE) NILodor Pet Brands has teamed up with Anipet Animal Supplies to distribute NILodor’s Tough Stuff and Mossy Oak Active Outdoor Dog product lines in Canada.

Anipet will offer odor control products for the home and pet formulated products with NILodor’s proprietary Odor Eliminating Technology. Products include odor and stain eliminator, grooming shampoos and sprays, Tap-A- Drop, cat litter additive, and rug and room deodorizers.

“It’s our commitment and priority to ensure the success of brick-and-mortar pet retailers. Our partnership with Anipet Animal Supplies helps achieve this goal in the Canadian Market”, said Jamie Thomas, national sales manager of NILodor. Anipet brings more than 30 years of experience providing superior pet products to independent pet specialty store, groomers and veterinary clinics.

nilodorpets.com

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