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Jolly Pets Wraps Up Jolly Madness Campaign by Donating Hundreds of Toys to Shelters

The successful project featured adoptable dogs from two shelters local to the company’s headquarters.




(PRESS RELEASE) STREETSBORO, OH — Jolly Pets has wrapped up its anticipated Jolly Madness campaign with success. This year, instead of featuring conventional “toy ambassadors”, the company showcased the adorable faces of four adoptable dogs from two local shelters – Cleveland Animal Protective League (APL) and Humane Society of Summit County – aiming to raise awareness and facilitate its adoption. In addition to donating 100 toys each to both shelters, the brand also pledged to cover the adoption fees for the featured pups.

During the campaign, Jolly Pets engaged its audience through social media content, encouraging participation in the Jolly Madness toy bracket contest. Each bracket featured a popular toy from every one of the brand’s play categories: tug, chew, and chase. Participants who filled out brackets predicting the winners of its favorite toys were entered for a chance to win a prize pack of Jolly Pets toys. The brand kept its followers updated on the progress of the toys and the adoption status of the featured dogs through regular social media updates.

“We’re beyond thrilled with the outcome of this year’s Jolly Madness campaign. We wanted to involve our audience in a fun and interactive way and the response was fantastic,” commented Carissa Kehr, content and partnership manager at Jolly Pets. “By featuring adoptable dogs as our “toy ambassadors”, we aimed not only to showcase their irresistible charm but also to advocate for its adoption. We’re excited to share that two of the featured dogs have already found forever homes.”

As a result of the campaign’s success, Jolly Pets raised an additional 101 toys for the shelters. This brought the total to 301 toys donated to each shelter, respectively, including a few bonus toys from the Jolly Madness brackets.

“We were delighted to be a part of the Jolly Madness campaign with Jolly Pets. Jolly Pets has been a wonderful partner by not only donating toys but advocating for dogs in shelters who are waiting to find new homes,” said Sharon Harvey, president and CEO of the Cleveland APL. “Shelters across the country are working hard to increase adoptions. Having the opportunity to highlight shelter animals in different ways is invaluable. We are grateful to Jolly Pets for supporting shelter dogs by raising awareness and donating toys, which happen to be very popular amongst our residents.”

Jolly Pets extends its heartfelt thanks to everyone who participated in this year’s Jolly Madness campaign and helped make a difference in the lives of shelter dogs. For more information about Jolly Pets and its initiatives, visit here.

About Jolly Pets

Founded in 1994 in Northeast Ohio, Jolly Pets manufactures dog toys for all breeds and sizes. Its focus has always been on the happiness and health of your pet. It is the umbrella company for Kitty Kasas and Horsemen’s Pride. Its philanthropic arm, Jolly Rescues, works with shelters nationwide to help promote its adoptable dogs, provide them with supplies, and raise awareness about the importance of adopting shelter dogs. The made-in-the-USA product line is available in brick-and-mortar stores, including Tractor Supply Company, Petco, Pet Supplies Plus, PetSmart, and online at Amazon, Chewy, and more. For further information, visit

About Tenth Avenue Holdings

Tenth Avenue Holdings, LLC (TAH) is a privately held, diversified holding company based in New York City that operates and invests in privately and publicly held businesses. It is the parent company of Tenth Avenue Commerce, LLC (TAC). TAH was founded in 2008 to combine the founders’ close friendships with a shared desire to build an entity with enduring value. The company’s passion is for long-term value creation rooted in relationships with founders and operators. TAH’s current portfolio of private holdings and brands includes Big Barker, Bronx Brewery, Brook & York, Caulipower, E- Garderobe, EQL by Kerrits, Eve’s Addiction, FaceVase,, H.Bloom, Horsemen’s Pride, Jolly Pets, Kerrits, Kitty Kasas, Lula’s Garden, Oughton, PackIt,, The Gift Basket Store, Under Your Skin. For more information, visit



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