(PRESS RELEASE) RENO, NV — Kerry Sutherland, Founder & CEO of leading pet PR agency, K. Sutherland Public Relations, introduces the “Step-by-Step Guide: How To Craft a PR Pitch”, a new resource the agency is making available to pet brands at no cost in advance of Global Pet Expo 2025.
“At K. Sutherland PR, storytelling and securing coverage on pet topics in key media outlets is what we do best,” Sutherland said. “We’ve outlined our go-to pitching formula to use when requesting coverage from a journalist or introducing a collaboration opportunity to an influencer. I hope this new tool will help pet brands get the media coverage they want most.”

The agency’s deeply rooted relationships and modern, personalized approach to every project has positioned K. Sutherland PR as a leader in the multi-billion-dollar pet industry since its founding in 2012. The new guide, which can be requested by emailing hello@ksutherlandpr.com before March 31, 2025, simplifies the process of drafting a media pitch that earns coverage.
To learn more about the award-winning agency’s accomplishments through case studies, client testimonials and more, or to request an overview of capabilities, visit www.ksutherlandpr.com.
To contact Kerry Sutherland directly, email Kerry@ksutherlandpr.com.
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