(PRESS RELEASE) BOSTON, MA — Pet fashion company K9 Wear recently introduced an exclusive collection of military grade mesh harnesses and stylish dog outfits designed by fashion icon Jeffrey Banks. The new products, available under the K9Wear and Tommy Bahama labels, merge functionality and fit with style and comfort.
“We are pleased to present these exciting new product categories,” said Frank Cammarata, K9 Wear CEO. “Both our Velcro closure Apparel Harness and the step-in Everyday Harness have been tested on over 300 dogs of different sizes and breeds. Comfort and safety are key.” Cammarata noted that the Apparel Harness is the world’s first interchangeable harness. “The beauty of this design lies in its simplicity. Each dog outfit easily attaches to the top of the harness. Your dog will not even know it is wearing anything beyond a lightweight harness.”
The new apparel line showcases a mix of fashion-forward dog outfits: reversible puffer coat, denim jacket, quarter zip sweater, genuine leather moto jacket, rain slicker, hoodie sweatshirt and tropical print Hawaiian shirt. K9 Wear creative director Jeffrey Banks, who has designed for Ralph Lauren and Calvin Klein, emphasized form and function in the line. “If a dog coat doesn’t function, it is merely useless, no matter how great a piece might look,” stated Banks. “Fit, comfort and safety are the most important things about our designs. We never, ever, want a dog to feel uncomfortable or unsafe wearing our products.”
In addition to apparel and harnesses, the K9 Wear merchandise includes a full line of colorful Biothane collars and leashes that are waterproof, ultra-durable, easy-to clean and animal-friendly.
Up next for the company: dog toys, beds, bowls, and accessories. “This is an exhilarating time for K9 Wear,” said Cammarata “We are focused on expanding our brand with innovative, high-quality premium dog products. There is unlimited potential for long-term growth.”
K9 Wear offers free shipping and free returns on all items. To view the full product line, please visit here.
About K9 Wear
K9 Wear is the creator of the world’s first interchangeable apparel harness, merging the worlds of dog safety and fashion. All products are designed to provide the ultimate in fit, comfort, safety, and style. The company partners with well-known fashion brands, including Tommy Bahama, Natori, Trina Turk, Badgley Mischka and Black Dog. For more information, go to www.k9wear.com.