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Keto Food, Cat Shampoo, Pride Toys, Plus More New and Notable Products

Check out these dozens of pet products that are freshly launched or debuting at Global Pet Expo and beyond.





Emergency Gear

Pet parents who go exploring with their best friends will appreciate having RUFFWEAR’s BackTrack Dog Evacuation Kit handy if needed to help carry an injured pup. It offers a front and back carry solution, plus adjustable sizing for humans and dogs, and includes a detachable dog/human connector and first aid muzzle. Plus, the lightweight design packs down to smaller than a water bottle., (888) 783-3932



In Training

GREEN JUJU introduces Rabbit Trainers, freeze-dried single-ingredient raw treats made from humanely raised and harvested French rabbit. The energetically cooling, novel protein proves ideal for sensitive dogs and cats, and makes for a highly palatable, high-reward training treat that holds together but also easily breaks apart. No antibiotics or added hormones. 2.5 ounces.,



Doing Keto

To get the piece size of its new Freeze-Dried Keto Formula just right for dogs, BONES & CO. invested in a custom die (a metal tooling used to cut a specific shape). Also important, the convenient alternative to frozen raw food contains 95% meat, bone and organs at a 1:1 fat to protein ratio for metabolically appropriate, 100% complete and balanced nutrition. In 12 and 25 ounces in Barkin’ Beef, Kickin’ Chicken and Temptin’ Turkey. The brand offers aggressive ISO discounts, as well as its School of Raw retailer training portal and its retailer Facebook group. The brand remains exclusive to independent pet, not even selling its freeze-dried on its own website.,




Oh, That Feels Good

For the ultimate in skin and coat care, PRIDE+GROOM introduces The Bath Brush. Little silicone fingers help release debris and undercoat, while stimulating natural skin oils and gently detangling. During baths, pet parents slip a hand through the strap and use circular motions to massage in product, then rinse well. They do the same on dry coats, running the length of the pet’s body. Ergonomic and easy to clean, it dries quickly and works on all breeds and sizes., (917) 992-2018



So Stuffed

NATURAL FARM’s new Stuffed Collagen Sticks offer all the benefits of collagen sticks in flavors dogs can’t resist: Peanut Butter, Bully Stick and Chicken. Delicious, nutritious and engaging, they are made with premium limited ingredients, are highly digestible, and packed with protein and collagen for skin, coat and joint support. The two textures provide mental stimulation and added chew time. In 6 inches and 12 inches as single chews and in bulk. Digital marketing assets, Astro Loyalty programs and monthly offers are available, as is a launch discount of 25% with the code STUFFED25.,, (805) 284-5547

From $3.79


Hold My Chew

WEST PAW and EARTH ANIMAL teamed up to design Funnl, a new puzzle toy that holds No-Hide chews. Built for moderate chewers, No-Hides in small, medium and large fit inside, providing dogs with the dopamine-boosting stimulation they crave, need and love. Funnl also has an eco-friendly element — it’s made with Seaflex, a 100%-recyclable mix of ocean-bound plastic and zero-waste Zogoflex. Also free of BPA and latex, FDA compliant, dishwasher safe, and backed by West Paw’s Love It Guarantee.,, (800) 443-4467


earthborn-earthbites crunchy

Snackos for Doggos

Earthborn Holistic EarthBites Crunchy from MIDWESTERN PET FOODS deliver high-quality proteins as the first ingredient. Crafted with tasty superfoods sweet potato and pumpkin as well as blueberry and spinach, these grain-free biscuits help keep teeth clean and healthy by reducing tartar buildup. In 10 ounces and 2 pounds., (812) 867-4504


Skout's-Honor products


SKOUT’S HONOR gives cats their own Probiotic Shampoo + Conditioner. It gently cleans and hydrates the skin and coat, leaving fur silky and smooth, without disturbing the skin’s natural microbial community. Designed to support a cat’s natural defenses against itching, dryness, irritation and odor, it comes in Honeysuckle. Probiotic Deodorizer also availble.,, (877) 805-0399



Go Fetch

In May, TALL TAILS adds Rings and Bones to its popular G.O.A.T. (Greatest Of All Toys) line. Made with natural rubber for an active bounce and floatability in water, they come in small, medium and large. The toys also work as treat holders and lick mats, at room temperatuve or frozen, for enrichment., (937) 222-2132



So Much New

OXBOW ANIMAL HEALTH introduces Prime Cut Hay in Hearty & Crunchy and Soft & Lush, offering dental and digestive health benefits for small mammals, plus enrichment. Next up: Real Prey Rewards Ferret Treats in Chicken and Turkey deliver high-quality protein and fat with a variety of chewy and crunchy textures for enrichment, but contain no artificial colors, flavors or preservatives. The Enriched Life Natural Dangly Party Pack contains five natural chews made with food-safe colors. And last but not least, the Enriched Life Birthday Party Pack contains five party-themed natural chews, also made with food-safe colors, to support instinctual chewing and playing behaviors.,, (531) 721-2300




For the Liver

Containing milk thistle for improved endurance and heart function, plus BioPerine black pepper extract to increase bioavailability and absorption of nutritional compounds, Liver Support from FERA PET ORGANICS also has choline and organic botanicals that help further support liver health and normal detoxification. Carries the NASC Quality Seal. The company also offers Calming Support and Pumpkin Plus supplements., (626) 656-3372



Snug – In a Good Way

WILDEBEEST designed the durable but lightweight Sutro Snug Fit Harness to help create a positive walking experience for both dog and person. A single back-clip attachment and double buckles simplify the harness aesthetically and functionally; four-point adjustability around the neck and girth allows for a snug, customized fit for all shapes and sizes; and neck adjustment points lock down and tuck into the harness for a clean finish. Padded construction contributes to comfort, and reflective details offer higher visibility. In six colors and with matching gear. The company offers a Global Pet Expo discount on ISOs.,




How cute is the ZippyClaws ZippyStick Unicorn?! From ZIPPYPAWS, the interactive toy creates bonding opportunities for cats and their people, encourages physical and mental exercise, and provides an outlet for their instinctual hunting behaviors. The cats, not the people. Each ZippyStick uses sturdy eco-friendly bamboo and features enticing pompoms, tassels, and a detachable Miniz toy that can be switched out with any ZippyClaws NomNomz., (909) 606-6094




Because sprinkles make everything better, LORD JAMESON introduces Celebration SuperFetti. It enhances the look and flavor of meals, home-baked goods, or any other food or treat that needs a sprinkle of fun. Made with organic coconut, organic turmeric, organic spinach and organic beet, they are vegan, have a shelf life of 18 months, and contain no soy, gluten, artificial dye or confectioner’s glaze. 3 ounces. Holiday SuperFetti also available.,


Go Team!

BAYDOG brings its premium-quality products to the world of licensed NCAA sports merchandise. The Saginaw Bay Fleece launched in late 2022, followed this year by The College Harness, based on the company’s best-selling Chesapeake Harness. They come in designs for 23 schools, with a dozen or so more due this year. Each harness hangs on a custom card featuring the school’s colors, mascots, and/or well-known university landmarks.,, (443) 808-8664



Brotherly Love

CLOUDSTAR adds to its line of locale-centric treats with Wag More Bark Less Philly Cheese Steak gourmet beef jerky, inspired by the iconic sub sandwich. Baked in the U.S. with minimal processing, the high-protein jerky has beef as its first ingredient and cheese as the second for a zesty pop of flavor. It contains no byproducts, wheat, corn, soy, or artificial color or flavor. 14 ounces., (800) 361-9079


THE BEAR & THE RAT toppers

So Cool

THE BEAR & THE RAT joins the thaw-and-serve topper category. Goat Milk Mighty Toppers and Bone Broth Mighty Toppers offer a convenient way to hydrate and add real food, human-grade nutrition to a dog’s bowl. Packed in a plant-based, biodegradable tray with six toppers individually vacuum sealed so the pet parent can take out one at a time and leave the remainders sealed and freezer-burn free. Freezer clings are available, as are regular Astro Loyalty deals.,



For Upset Tummies

More than 3 billion active bacteria go into OKOA PET’s Belly Boost Pre + Probiotic to support gut health and promote healthy, normal bowel function. The soft chews, which also contain naturally smoked sweet potato and pumpkin, help soothe and settle upset tummies, support a healthy immune system and provide seasonal allergy relief., (347) 602-2819


W.F. YOUNG Manuka honey

More Silver & Honey

W.F. YOUNG expands its popular Silver Honey line, bringing Manuka honey and MicroSilver BG to ear care for pets. Silver Honey Rapid Ear Care Vet Strength Ear Wipes instantly remove debris and wax to maintain ear health and prevent bacteria from entering. Silver Honey Rapid Ear Care Vet Strength Ear Treatment and Rinse treat mild to moderate ear infections in 10 days and start working to soothe pet pain in 30 minutes.,



Oh, That Smells Good

Many candles aren’t safe to use around pets. With that in mind, ZOOP created its Pet Odor Eliminating Scented Non-Toxic Pet Candle. It uses a proprietary nano-tech formula and abides by International Fragrance Association safety standards. The candle features natural fragrances of grapefruit, lemon, and peach blended with neroli, has a burn time of 70 hours and covers up to 700 square feet. The company also makes pet-safe reed diffusers.,




For the Planet & Pets

EARTHBATH relaunches its Ear Wipes and Eye Wipes as a plant-based, Forest Stewardship Council-certified line. Also vegan, gluten free, non-GMO and cruelty free, they contain no parabens, sulfates, alcohol or dyes. Eye Wipes keep pet eyes clean and free of tear stains, dirt, secretions and other discharge, and are also hypoallergenic and fragrance free. Ear Wipes keep pet ears free of wax and discharge, and contain witch hazel, a natural cleanser and astringent, plus a mix of nature’s finest plant extracts with soothing properties. Both textured wipes are safe for daily use on dogs and cats, including puppies and kittens older than 6 weeks. Packaged in a resealable soft pouch, both are available in a 6-count shelf tray.,



Wave That Flag

In celebration of the upcoming LGBTQ Pride Month, June, HUXLEY & KENT debuts dog and cat toys inspired by the rainbow flag. The Out for Brunch bundle comes with a 6-inch Champagne toy and 6.5-inch Equality bone. Fuzzy Soft Seltzer comes in 5.5 inches or 7.5 inches. And the Pride Donut & Kitty Klaw Passion Fruit bundle comes with a 3-inch Donut and 4-inch Kitty Claw multi-sensory organic catnip toy. Made with the company’s signature Diamond Mesh Tech, a chain-lock mesh interlining that offers superior durability and long-lasting quality for dogs who love to chew., (888) 489-5368




Sponsored by Cogent Solutions Group

Reduce Your Pet’s Hip & Joint Discomfort with the Most Researched Hyaluronan on the Market

Nearly 60% of dogs and 90% of cats suffer from joint discomfort. Trixsyn joint supplement contains a patented and proven hyaluronic acid molecule for maximum efficacy to promote joint, bone, soft tissue, and cartilage health, keeping your pet feeling comfortable, for longer. Trixsyn is veterinarian recommended, safe and all-natural, and contains research-proven ingredients. Get your paws on the most-researched hyaluronic acid on the market. Learn more at

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