Borrow a page from BarkBox and offer your own curated selection of monthly toys and treats. Why not take their idea and localize it?

Hint one: Make sure each package is curated, themed and photographed professionally.

Hint two: Play on local events. For instance, if it’s the start of football season for your local high school, offer a doggie sweatshirt, scarf or hat in the school colors.

This article originally appeared in the July-August 2017 edition of PETS+.