"Susan, Susan Thompson."

WHY USE IT? Use this during introductions to make sure your name is remembered. The repetition of your first name twice is very effective. This subtle repetition of one key name (and it might be your last name that you want folks to remember) plants it firmly in the mind of the person you are shaking hands with or speaking to on the phone.

This article originally appeared in the February 2018 edition of PETS+.