Use your bulletins to point readers to new pet-themed books, movies or TV shows. Or take it up a notch and review them for your readers. Watch films with an intensely pet-centric approach: “Script? Who cares! Effects? Wasn’t paying attention!” Instead of the star system, rate with “paws” or “cuddles.” Or review the biggest movies of the year, but discuss only the animals in the films. The goal is to be a bit funny and to show your passion for all things pet.
This article originally appeared in the June 2018 edition of PETS+.