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KONG Introduces Subscription Box Service

It delivers a mix of dog toys and treats according to a dog’s unique personality.

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(PRESS RELEASE) The KONG Company, a creator of toys that help dogs live engaged, happy and healthy lives, has introduced KONG Box, a subscription service delivering a mix of dog toys and treats according to a dog’s unique personality.

Featuring KONG’s industry-defining toys for dogs, KONG Box offers a curated selection of products, including treats for training, durable chew items for play and other behavior-specific toys. In addition to toys and treats, each KONG Box shipment includes treat recipes and behavioral tips.

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Customers begin by creating a profile for their dogs at kongbox.com, addressing dog size, chewing style, age and personality. Every KONG Box delivery is then custom-built to match each dog’s needs. For example, a Great Dane with separation anxiety will receive different items than a Pug with weight management issues.

KONG Box subscription offerings change with each delivery and include healthy treats along with toys, so owners and households do not become inundated with unused items. By offering proven products from the KONG line along with the treats, customers receive a curated balance of play, engagement and fun.

Each KONG Box will include:

  • One item from the KONG Classic line of rubber toys. Recognized as the gold standard of dog toys, KONG Classic is trusted by groups like veterinary clinics, training facilities and law enforcement for pet training and engagement.
  • One personality toy that supports unique behavioral needs. For example, when an owner indicates their dog needs weight management help, the KONG Box may include a reward device that slowly disperses kibble as the dog engages, encouraging greater play while limiting food intake. A dog identified as a heavy chewer may receive toys made from durable, ballistic material.
  • Three treats that will help encourage engagement. This includes Easy Treat peanut butter, beef or liver that can be sprayed inside KONG toys. Other treats include biscuits that fit the KONG Classic, digestible rawhide bones and Wild Antler chews.

KONG Box is an opportunity for KONG to reach pets directly, providing new experiences and vital playtime for every dog in each stage of life.

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KONG Box is now available exclusively at kongbox.com in a variety of subscription options. Customers can also choose to receive their boxes monthly or every other month:

  • Monthly pay-as-you-go plan: $39.95 per shipment
  • Six-box subscription: $34.95 per shipment
  • Twelve box subscription: $29.95 per shipment

kongbox.com

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P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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