(PRESS RELEASE) Kormotech Group of Companies has introduced a refreshed concept for its super-premium pet food brand, Optimeal Holistic. The presentation took place at Kormotech’s booth during the 21st international trade show for pet food and pets, Zoomark, in Bologna.
The updated Optimea Holistic is designed for responsible pet parents who aim to extend the lives of their pets through balanced nutrition. The formulas are developed to support pets’ long-term health.
“Responsible pet parents recognize an animal’s right to care, attention, and support for both physical and emotional well-being — and they strive to uphold it,” says Roman Shpak, Senior Brand Executive / Premium Brands. “High-quality nutrition is one of the most tangible expressions of daily care and a key factor in ensuring long-term health.”
The Optimeal brand was launched by Kormotech Group in 2013 and is now available in over 30 countries. The official brand relaunch is scheduled for this fall, with products set to be available to customers in September.
The product range will include both dry and wet food for cats and dogs, developed by a team of nutritionists and veterinarians from across Europe. The products are tailored to the nutritional needs of pets of different ages, sizes, and physiological characteristics.
Each Optimeal Holistic formula features carefully selected fresh and natural ingredients that ensure high digestibility and support the long-term health of cats and dogs. The recipes are also highly palatable — according to an Optimeal study in Germany, 93% of pets enjoy eating them.
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Key features of the refreshed Optimeal:
- Up to 70% fresh meat and animal/fish-based ingredients;
- Most formulas are gluten-free;
- New monoprotein recipes;
- A complex of functional ingredients to support long-term health: live probiotics, natural sources of antioxidants, vitamins and chelated minerals, ingredients for joint health and cognitive support.
Over 80% of people consider pets part of the family, and more than half view them as full-fledged family members. They are willing to invest time and resources into the well-being of their cats and dogs: in 2023, people in the U.S. spent more on pet care than on their children. A 2025 survey revealed that 39% of Americans cut back on personal spending to afford expenses for their dogs. This trend extends far beyond the U.S. — the humanization of pets has evolved from a trend into the new norm.
Responsible pet parents carefully study pet food ingredients, consult experts, and test products based on their pet’s needs. Kormotech’s goal is to give them confidence in making the right nutritional choices every day.
“People are rethinking the role of their pets, recognizing the positive impact they have on their lives,” says Roman Shpak, Senior Brand Executive / Premium Brands. “They want to ensure their cats and dogs live long, active lives so they can enjoy many happy years together. Our renewed Optimeal Holistic is created precisely for these people.”
About Kormotech
Kormotech is an international family-owned company with Ukrainian roots, producing high-quality pet food for cats and dogs under the brands Optimeal, Delickcious, Club 4 Paws, Hav!, Miau!, and My Love since 2003. The company has manufacturing facilities in Ukraine and the EU, offering over 650 products. Kormotech is the market leader in Ukraine, ranks among the top 50 global pet food manufacturers, and is also in the top 21 most dynamic pet food companies. Its products are available in 50 countries, sold both under its own brands and those of partner companies.
