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Kradle Calming for Dogs Announces Partnership with Ellen DeGeneres, Prosper Brands

DeGeneres is joining as an investor and adviser.




(PRESS RELEASE) MINNEAPOLIS — Kradle Calming & Comfort for Dogs announced it has entered a partnership with Prosper Brands LLC, of which Ellen DeGeneres is a principal. Through the partnership, Prosper Brands will help expand product categories, retail distribution and accelerate revenue growth.

Ellen DeGeneres stated, “I love my dogs like they’re my children. Maybe more. Because they don’t write on the walls. That’s why I’m excited to join Kradle as an advisor and investor. Kradle’s mission is to bring pet parents and their pets closer together. And I want to help with that mission.”

Providing pet parents with a variety of premium, natural calming and comfort options for their pets, Kradle’s difference is in its BotaniTek formulation, a proprietary blend of proven, human-grade calming ingredients that work naturally to help calm dogs from the inside out. Each Kradle product is designed to be portable and easy-to-give for pet parents, and delicious for even the pickiest dogs.

“We’re excited to partner with Prosper Brands LLC and Ellen DeGeneres to bring our innovative calming portfolio to pet parents everywhere. Our goal since launching Kradle last June has been to help pet parents with natural and highly effective calming products their dogs will love,” shares Matt Scarlett, co-founder of Kradle.

Kradle Chews, Toppers, Melts, Bliss Bars, and Chillers products are available online today as well as retail stores nationwide. To learn more, please visit




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