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Latest Dog Collars Help Dogs and Owners Express Themselves, Stay Safe

Self expression and safety drive new releases.




FROM A POOFY princess to a tough biker boy, collars, leashes and other dog accessories have long been a way for pet parents to make a statement for their pooches. New releases continue the trend of personalization. Along with the need for self-expression is the desire to keep pets safe, as seen in an increase in new products that make it a priority through reflective webbing, anti-pull harnesses and more.

SmartID Collar
Max and Molly

KEY FEATURES: Available in four sizes and 17 colorful designs. Customers register at for free. If pet is lost, finder is directed to website, and owner’s contact info.

SALES TIP: Not only do they look good, collars are also weatherproof and odor-proof., (843) 380-4042



Walk-Along Outdoor Harness

KEY FEATURES: Can be used as a standard harness, no-pull harness and seat belt tether. With padded chest straps and reflective accents that will keep dogs comfortable and safe.

SALES TIP: Includes a lightweight, water-resistant zipper pouch for storing essentials., (800) 933-5595


Oxford Leather

KEY FEATURES: A collection of simple and sophisticated collars and leashes with a rustic appeal that works in both urban and rural settings. Available in brown and black.

SALES TIP: Comfortable and durable, full-grain leather is also designed to age well, with a lustrous patina., (877) 3EZYDOG


Outings Leash
West Paw

KEY FEATURES: All the basics — machine washable, utility loop for accessories, waste bags and cross-body carry — plus eco-friendly webbing made from plastic water bottles. USA made.

SALES TIP: Anything but drab, this collection comes in five bold patterns, with corresponding collars., (800) 443-5567



Customizable Collars
Concha Collar

KEY FEATURES: Soft leather collars in four colors and six sizes. For the ultimate in personalization, pet owners choose their own charms, designed by company’s founders.

SALES TIP: Charmed life: “Ready to Wear” collars take the work out of it, available in themes like holiday, wedding, etc., (312) 656-7734


Triton Bungee Leash
Shed Defender

KEY FEATURES: Shock-absorbing bungee stretches from 4- to 7-foot length to provide comfort and control. Available in black and royal blue.

SALES TIP: The design prevents a dog’s legs from getting tangled while walking and stops harsh pull when dog tries to dart off unexpectedly.


2-in-1 Harness
Walkee Paws

KEY FEATURES: Easy on and off, with adjustable chest strap and safety buckle. Made with water-repellent neoprene fabric. Comes in reversible pattern in two styles: Hearts/Confetti and Classic/Skulls.

SALES TIP: Constructed to pair perfectly with Walkee Paws Leggings for extra accessorizing., (301) 892-5533



Web Reaction Collar

KEY FEATURES: Martingale collar with reflective webbing and side-release buckle for easy on/off. A great training tool for creating positive on-leash experience.

SALES TIP: A popular solution for dogs who can slip out of traditional collars., (888) 783-3932


After 15 years working for newspapers across the US (and even Alaska), Melissa Hart is now freelancing, working for a variety of publications and trade organizations. She specializes in content for the small nonprofit and business owner, in fields such as pets, IT, grocery and other retail. Melissa is based in Upstate NY with her husband, twin daughters, two rescue dogs and rescue cat.



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