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Latest iPhone Offers One Big Advantage for Pet Owners

It achieves something that the iPhone XR, released in 2018, could not.




The iPhone 11 can take portrait mode photos of pets.

Apple’s new iPhone 11 offers an important advantage for pet owners, Business Insider reports.

It has the ability to take pet photos in portrait mode. That’s “that blurry background effect,” the website explains.

When this fact was announced at the $700 phone’s launch event, the audience applauded.

Portrait mode for pets is a feat that the iPhone XR, released in 2018, could not achieve — the mode was strictly for people. That’s because the phone had a single camera lens. The iPhone 11 has a dual-lens-camera system.

The iPhone X and iPhone XS also had dual-lens-camera systems, allowing them to take portrait mode photos of pets and objects.

In a press release, Apple explains:


With iPhone 11, the all-new Ultra Wide camera fundamentally changes the photography experience by capturing four times more scene, and is great for taking landscape or architecture photos, tight shots and more. A new Wide sensor with 100 percent Focus Pixels enables Night mode, delivering huge improvements to photos captured in indoor and outdoor low-light environments, resulting in brighter images with natural colors and reduced noise. Both cameras work together to enable Portrait mode photos for people, pets, objects and more.

Read more at Business Insider

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Top Dog and Cat Names of 2019 Revealed

Pop culture and celebrity news figured prominently.




(PRESS RELEASE) SEATTLE –, a network of pet sitters and dog walkers, unveiled its seventh annual report of the year’s most popular dog names with a new twist — the addition of the year’s most popular cat names. This year’s data shows that regardless of species or breed, pet names are a reflection of what owners care about most, from the foods they eat to the celebrities they love.

This year’s data reflected pet parents’ appetite for pop culture and what’s trending in the celebrity news scene. Names inspired by star-studded musicians like newcomer Lizzo (up 100 percent) and beloved Beyoncé (up 78 percent) made huge gains, and Taylor Swift’s reputation is on track with a 400 percent increase. Binge-worthy TV shows were also one of the top sources of inspiration for pet parents. The name Maisel of The Marvelous Mrs. Maisel rose 1000 percent and Westeros-savior Arya Stark increased by 150 percent.

“The names we give our pets provide a peek into our passions, aspirations, happy places, and guilty pleasures, reinforcing what we at Rover know to be true: our pets are as unique as the names we lovingly bestow upon them,” said Kate Jaffe, trend expert for Rover. “That’s why we’re so honored that hundreds of thousands of pet parents trust us with their furry family members.”

The humanization of pets was another trend for 2019, a survey by Rover revealed. The majority of pet parents (55 percent) said their pet either has a human name or they would consider giving their pet a human name. Pet parents (25 percent) also would consider giving their pet a name they had considered for their child. Trending baby names that inspired pet names included Dorothy, Elaine, and Dennis.

What’s in a name, exactly? Rover examined this year’s data to learn where today’s pet parents are drawing inspiration.

Walk of Fame

2019 data continues to tell the story of what’s trending for dog names with celebrities and pop culture.

  • Who deserves the royal crown? Meghan — up by 42 percent — wins with dog owners compared to other royals of her generation, but nobody beats Diana or Queen Elizabeth. Both are up by 200 and 150 percent, respectively.
  • Celebrity baby names are also popular, with Chip and Joanna Gaines-inspired Crew up 411 percent, Kylie Jenner’s Stormi up 364 percent and Kim and Kanye’s Saint up 96 percent this year.

You are what you … name your pet? 

Whether we aspire to healthier habits or crave comfort foods, our pets reveal the quickest way to pet parent hearts.

  • Dog parents love pink wine and sweets. Rosé is up 183 percent and dessert-related names such as Cake, Croissant, and Cupcake increased.
  • For cat parents, it’s all about caffeine and cocktails. Cats are more likely to be given alcohol-inspired names than dogs, and 8 out of 10 drink-themed cat names were coffee-related such as Mocha, Kona and Latte.
  • It’s not all indulgences though; healthy habits are also on the rise for both cats and dogs. Dogs named Kale (up 70 percent) and Keto (up 57 percent) increased, while cats named Chia and Boba are also trending up.

Cannabis Craze

Marijuana-inspired products and services are surfacing at every turn as legalization grows in the U.S.—even in pet names.

  • Marijuana-inspired names like Budder, Dank, Doobie, Blaze and Kush are on the rise for dogs and Kush, Doobie, and Blaze are trending for cats.

2019 Top Names for Dogs and Cats

  • New for 2019 Favorite Felines: Luna, Bella and Kitty came in as the top three names for cats in 2019, a new data set for this year.
  • Top dogs stay on top: Bella, Luna, Lucy and Daisy kept the top spots for female dogs, with Max, Charlie, Cooper, and Buddy also keeping their top ranks for male dogs in 2019.

To celebrate this year’s launch of services for cats, Rover included trending cat names in its annual report for the first time. The report highlights top trends in the U.S. and in 25 key cities, as well as a new addition of top names in Canada and Europe. For more trends and top names, visit


The Top Pet Names 2019 report was developed by Rover between September and October 2019. Results are based on analysis of millions of user-submitted pet names provided by owners on Secondary data was collected by a Rover survey conducted via Pollfish among 1,500 U.S. adult pet owners in October 2019.

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There’s a New Way to Calculate Dog Years

Dogs age rapidly at first and much more slowly in later years, according to new research.




Scientists have developed a new method for calculating how old a dog is in human years, and they say it’s more accurate than the old way, NPR reports.

The traditional formula is to multiply the dog’s years by seven. But the researchers involved in this study say dog’s age rapidly at first and much more slowly in later years.

The new method is based on an epigenetic marker called methylation. The study, published here, involved drawing blood from more than 100 Labrador retrievers ranging in age from 4 weeks to 16 years.

Based on the new method, dog ages break down like this:

  • Juvenile: 2 to 6 months in dogs, equivalent to 1 to 12 years in humans.
  • Adolescent: 6 months to 2 years in dogs, equivalent to 12 to 25 years in humans.
  • Mature: 2 to 7 years in dogs, equivalent to 25 to 50 years in humans.
  • Senior: 12 years and up in dogs, equivalent to 70 years and up in humans.

A calculator based on the researched was published here. explains that the formula involves multiplying the natural logarithm of a dog’s age by 16, then adding 31 [human_age = 16ln(dog_age) + 31].

By the formula, a 2-year-old dog is equivalent to a 42-year-old human. An 8-year-old dog equal to a 64-year-old human.

Read more at NPR

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Veterinary Clinics and Retail Stores Unite to Combat E-Commerce Competition, Report Explains

Packaged Facts outlines the trend in a new publication.




(PRESS RELEASE) ROCKVILLE, MD — Veterinary clinics continue to expand in retail stores nationwide, and market research firm Packaged Facts offers detail on the trend in a new report.

“Today’s pet industry is an ‘omnimarket’ where pet industry players aren’t simply competing across brick-and-mortar channels and the Internet,” says David Sprinkle, research director for Packaged Facts.

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Omnimarket describes a new era of multiple-front competition that simultaneously crosses former business operations borders between medical versus non-medical, products versus services, food versus non-food products and pet owner demographics. This notably includes veterinary expansion into retail stores.

The trend is described in a report called “Veterinary Services in the U.S.: Competing for the Pet Care Customer, 2nd Edition.”

The new era of multiple-front competition has been fueled by booming e-commerce in pet products, but just as importantly is being shaped by the competitive reactions of traditional pet product manufacturers and retailers. Pet superstores are responding to — and mass-market big boxes are exploiting — the internet’s erosion of the brick-and-mortar distinction between pet specialty and mass market by in turn collapsing the distinction between retail store and vet clinic/pet care salon. That’s specifically because hands-on pet care is the Achilles’ heel of the internet as a pet care provider and pet industry competitor.

Packaged Facts expects that hands-on pet care will remain the calling card of the veterinary sector, but that it will be selectively and progressively expanded in scope and supplemented by internet and digital technologies and communications, notes Sprinkle.

Among recent examples of the pet industry’s omnimarket shift:

  • Petco has added Thrive (in-store) and PetCoach (freestanding) clinics. It’s a strategy that echoes PetSmart’s longstanding affiliation with Banfield Pet Hospitals.
  • PetIQ is partnering with Walmart to open vet clinics in as many as 1,000 stores by the end of 2023, and subsequently is partnering with Meijer.
  • Tractor Supply Co. offers pop-up veterinary clinics at its locations.

Not only do these in-store clinics offer consumers increased access to veterinary care and pet medications, their presence promotes the overall concept of pet wellness, reminding pet owners of the importance of caring for their pets’ health and making it more convenient to do so. Even so, such expansion presents challenges to the business success of many traditional, independent vets and to the autonomy of the veterinarian profession by shifting the balance of power in favor of larger consumer market players and forces.

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