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Learn to Drive Peak Holiday Performance in Free Webinar

It’s on Thursday, Nov. 7 at 10 a.m. Eastern.

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(PRESS RELEASE) Global Pet Expo and Pet Store Pro are offering a free webinar for pet retailers on Thursday, Nov. 7 at 10 a.m. Eastern.

“Driving Peak Performance for Your Pet Business This Holiday Season” will be presented by Lynn Switanowski of Creative Business Consulting Group.

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Attendees can register at globalpetexpo.org/pida/webinars.asp

In this webinar, attendees will hear how to make the most of year-end marketing efforts to ensure customers shop at their pet business this holiday season. The webinar is filled with money-making marketing ideas geared to make an immediate impact on sales for the 2019 holiday season. Attendees of this event will learn skills needed to create marketing campaigns and in-store activities that will help ramp up sales during the most profitable time of the year.

Attendees will learn the key elements to holiday marketing and sales success presented with an emphasis on immediate results including:

  • A focus on pet-specific, week by week ideas for marketing programs and events;
  • Programs focused specifically on making existing customers feel special during this time of year;
  • Simple easy-to-execute campaigns using key calendar activities/events already familiar to your customers (Black Friday, etc.);

The webinar will be loaded with examples of how to:

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  • Use the Trifecta Weekend (Black Friday- Small Business Saturday- Cyber Monday) to your fullest advantage!
  • Generate goodwill (and good sales) with Giving Tuesday Marketing programs (local pet charity shopping collaboration);
  • React to immediate results by having secondary marketing plans in place

Switanowski is founder and president of Creative Business Consulting Group, a Boston-based retail consulting firm. With almost 30 years of retail industry experience, CBCG partners with retailers and manufacturers to create and implement profit improving programs including inventory management, social media marketing and sales strategies. CBCG helps retail businesses harness the power of new media and marketing tools to connect with today’s wired consumers.

Learn more about upcoming webinars and view past webinars at globalpetexpo.org/pida/webinars.asp

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