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Learn to Drive Peak Holiday Performance in Free Webinar

It’s on Thursday, Nov. 7 at 10 a.m. Eastern.

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(PRESS RELEASE) Global Pet Expo and Pet Store Pro are offering a free webinar for pet retailers on Thursday, Nov. 7 at 10 a.m. Eastern.

“Driving Peak Performance for Your Pet Business This Holiday Season” will be presented by Lynn Switanowski of Creative Business Consulting Group.

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Attendees can register at globalpetexpo.org/pida/webinars.asp

In this webinar, attendees will hear how to make the most of year-end marketing efforts to ensure customers shop at their pet business this holiday season. The webinar is filled with money-making marketing ideas geared to make an immediate impact on sales for the 2019 holiday season. Attendees of this event will learn skills needed to create marketing campaigns and in-store activities that will help ramp up sales during the most profitable time of the year.

Attendees will learn the key elements to holiday marketing and sales success presented with an emphasis on immediate results including:

  • A focus on pet-specific, week by week ideas for marketing programs and events;
  • Programs focused specifically on making existing customers feel special during this time of year;
  • Simple easy-to-execute campaigns using key calendar activities/events already familiar to your customers (Black Friday, etc.);

The webinar will be loaded with examples of how to:

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  • Use the Trifecta Weekend (Black Friday- Small Business Saturday- Cyber Monday) to your fullest advantage!
  • Generate goodwill (and good sales) with Giving Tuesday Marketing programs (local pet charity shopping collaboration);
  • React to immediate results by having secondary marketing plans in place

Switanowski is founder and president of Creative Business Consulting Group, a Boston-based retail consulting firm. With almost 30 years of retail industry experience, CBCG partners with retailers and manufacturers to create and implement profit improving programs including inventory management, social media marketing and sales strategies. CBCG helps retail businesses harness the power of new media and marketing tools to connect with today’s wired consumers.

Learn more about upcoming webinars and view past webinars at globalpetexpo.org/pida/webinars.asp

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FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Hikari Herptile: A New Line of Food Products for Reptiles at Global

Include ready-to-use gel items that will entice lizards with their natural food-like texture while providing all of the nutrients and minerals required for optimal health.

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(PRESS RELEASE) Hikari will unveil a variety of innovative new fish food and reptile food products at Global Pet Expo, booth 1735. Hikari is introducing Hikari Herptile, a line of groundbreaking food products for lizards and other reptiles. The new products include ready-to-use gel items that will entice lizards with their natural food-like texture while providing all of the nutrients and minerals required for optimal health.

All Hikari food products are uniquely created for the specific types of animals for which they are intended. Hikari Herptile features the following supplement-rich, scientifically formulated and lab-verified nutrient blends:

  • LeopaGel. Developed for Leopard Geckos and other insect-eating lizards, LeopaGel offers an appealing live food-like texture.
  • CrestGel. Ideal for the Crested Gecko and other fruit and insect-eating lizards, CrestGel has a natural food-like texture that lizards will happily attack.
  • DragonGel. DragonGel boasts a natural food-like texture that Bearded Dragons and other vegetable-eating lizards will adore.
  • Dragon Delite. This scientifically balanced nutrient mix is ideal for adult Bearded Dragons over 8 inches, and other vegetable and insect-eating lizards with larger appetites. Lizards will love the pellets’ texture, which is akin to live food.

Hikari Herptile products are designed to make the process of feeding lizards and other reptiles easier for owners, and tastier and more nutritious for pets. A 30-day supply of each product is packed in an Oxy-Stop dual format package with an easy-feed spout for proper proportion offerings — which eliminates the hassle of mixing food and dealing with odor and wasted product. Most importantly, no additional supplementation is required, as each diet provides the nutrients and minerals that reptiles need to thrive. With continued exclusive use of Hikari Herptile products, pet owners will observe a noticeable reduction in waste odor and stickiness, thereby minimizing the amount of time required to clean their reptiles’ habitats.

hikariusa.com

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Press Releases

K-9 Adventures ShowcasingDry Land Mushing Technology at Global

It will be at Global Pet Expo, booth 6651.

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(PRESS RELEASE) Dryland Dog Mushing is the newest sensation in active dogs and owners coming together for the ultimate exercise experience. K9 Adventures will be showcasing innovative Dryland Mushing technology, The Newest Sacco Dog Cart, at this year’s Global Pet Expo, booth 6651.

Originally started in Europe to train sled dogs in the summer months when the snow would melt; Dryland Mushing has since turned into a year-round, worldwide activity and/or sport in which a dog or team of dogs pull a human on dryland (sand, dirt, grass, rock or cool pavement). Today, local Urban and Dryland Mushing groups have become increasingly popular and meet-ups are happening through parks and nature trails around the country. With safety training and the highest quality components in place, anyone can participate in Dryland Mushing.

The Sacco Dog Cart is world renowned as Urban Mushing’s top-of-the-line foldable cart. Boasting number one in safety, comfort and durability; K-9 Adventures is offering the Sacco cart Designed By Heine Di Leggerini, Sacco International.

Features of the Sacco Dog Cart include:

  • Foldable high-grade steel chassis with an adjustable folding seat back for easy transport and storage.
  • The wheels are 24 inches with low rolling resistant tires and quick disconnecting wheel axle assembly for easy one-step wheel removal and installation.
  • All four wheels utilize hydraulic disc brakes with separate parking brake levers.
  • With a 59-inch steering radius the cart has an independent front axle with swing free steering assembly and almost 4 inches of adjustable rear wheel suspension.

“It is our goal to bring the Sacco cart into more homes and appeal to not only the mushers but to anyone who wants to adventure and spend time with their high energy dog,” expresses Steven Nornhold, CEO at K9 Adventures, “We are very excited to showcase our product at this year’s Global Pet Expo and we can’t wait to share the many benefits of Dryland Mushing and the Sacco Dog Cart with all who attend!”

k-9adventures.org

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Press Releases

Disposable, Biodegradable Bowls Available to U.S. Retailers

They are made with bamboo fiber available for hotels and retailers to offer the growing number of pet owners.

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(PRESS RELEASE) On-the-go lifestyles and traveling pets means a need for more convenient disposable products for pet owners. Introducing First FWD, LLC’s disposable and biodegradable colorful pet feeding bowls made with bamboo fiber available for hotels and retailers to offer the growing number of pet owners. With more than 1,600 hotels that accommodate pets and many more retailers moving away from plastic, biodegradable pet bowls are a better alternative to helping the environment and peace of mind for pet owners.

First FWD, LLC (https://amzn.to/30Fr0tF) is bringing 100% biodegradable colorful pet bowls to the United States largest hotels and retailers. These pet bowls are made with bamboo fiber that easily decomposes naturally in the environment. There are six different color bowls (Light Blue, Pink, Yellow, Green, Purple and Dark Blue) that come in five different sizes (S, M, L, XL, XXL).

Like many pet owners, First FWD found that traveling with pets meant using multiple plastic bowls or using the same metal bowl throughout a week stay. Leaving a pet’s food and water bowls out for days without cleaning them runs the risk of spreading dangerous bacteria and potentially contracting a foodborne illness. Also, using multiple plastic pet bowls means more plastic pollution for the environment. The solution was to provide a biodegradable pet bowl that was stylish, colorful, functional, as well as sturdy.

The shift toward ethically disposable products is here and First FWD sought out a supplier that is economical; keeping costs affordable for hotels and retailers. Gone are the plain compostable bowls that are single use, flimsy, and boring. As well, no one wants to carry foldable plastic bowls that need to be washed every night when traveling. First FWD, LLC is the first in the United States to bring stylish and colorful biodegradable bowls that are ready for purchase in small quantities or in bulk.

Brenda Button at First FWD, LLC is North American’s Sales Representative working with all businesses to meet budget and supply. Smaller orders can be easily ordered online at: https://amzn.to/30Fr0tF. For larger orders, or a specific color, you can get a quote or sample by speaking directly with Brenda at (403) 681-7225 or 232760@email4pr.com.

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