Let’s Talk About SUPERZOO 2024, America’s Coolest and Building Creative Habits

WE INTERRUPT OUR regularly scheduled Editor’s Note to look back at the epic show that was SUPERZOO 2024. In our first year as official media partner, we had more than enough product releases, award ceremonies, grooming contests and parties to cover. You can see all of our coverage at petsplusmag.com/superzoo, including digital versions of the printed Show Daily publications we produced on-site. We loved hearing that you read each one cover to cover!

For myself, one extra-special moment during SUPERZOO was getting to present the 2024 America’s Coolest winners with their awards on the Show Floor Talks Stage and to celebrate them after during the America’s Coolest Happy Hour at our booth.

This year’s group of winning pet businesses exemplify why we hold the contest each year: They are each cool in their own ways, with the owners and top managers bringing their passion for pets and creativity in business to their respective communities and the industry as a whole. You will find examples of their creativity in each winner profile, with the feature on Lizzi & Rocco’s Natural Pet Market in this issue (p.42) brimming with takeaways.

And for more inspiration on the creativity front, be sure to read this issue’s lead story, “Bright Ideas” (p.34). We filled seven pages with tips on how to build intentional habbits of creativity in your own business. Plus don’t miss the usual “bright ideas” in our Calendar and Columns sections, plus throughout the entire magazine.

One last thank you to SUPERZOO for honoring us with the media partnership and sponsoring this year’s America’s Coolest contest and happy hour. We can’t wait for next year!