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Lickable, Lapable, Crunchable or Munchable: 8 Treats Cats Will Love

Less is more in these new releases.

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WHEN LOOKING AT cat treats, less is more in today’s new releases. Single-ingredient proteins and novel food sources are leading in this category. Also gaining ground are innovative products like lickable treats and novelty pet wines.

Bare Breasts

Bare Bites

KEY FEATURES: Made with a single ingredient: 100 percent dehydrated chicken breasts, sourced from and processed in USDA-inspected facilities. 6-ounce bag.

SALES TIP: Larger bag size works well for multi-cat households.

barebites.com, (301) 401-2750

$16.99

Tiki Cat Crunchers

Whitebridge Pet Brands

KEY FEATURES: Available in Tuna and Chicken flavors, these high-protein, grain-free treats have real meat as the first ingredient, along with pumpkin to promote digestion. Only 3 calories each. 2-ounce resealable bag.

SALES TIP: Star-shaped treats for superstar kitties.

tikipets.com, (866) 821-8562

$3.99

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Pinot Meow Cat Wine

Apollo Peak

KEY FEATURES: Scored first place in cat category in 2018 New Product Showcase at SuperZoo. Made in Colorado with filtered water, catnip extract and beet coloring. 5-ounce bottle.

SALES TIP: Because sometimes cats want to imbibe in liquid refreshments, too.

apollopeak.com, (720) 675-8072

$9.95

ORGANIX Organic Cat Treats – Chicken Recipe

Castor & Pollux

KEY FEATURES: All-natural treat features organic free-range chicken as No. 1 ingredient. Tastes great, no fillers, and less than 2 calories per tiny, drumstick-shaped cookie. 2-ounce bag.SALES TIP: There are few all-organic treats on the market, and this one is USDA-certified.

castorpolluxpet.com, (800) 875-7518

$3.99

Catit Creamy Treats

Hagen USA

KEY FEATURES: A hydrating treat that’s eaten straight out of the tube or as a dry food topper. Three flavors, each comes with five half-ounce servings.

SALES TIP: Lickable treats are fairly new, so you may want to post images or video showing it in action.

hagendirect.com, (800) 353-3444

$2.99

Minnow Treats

Pure Bites

KEY FEATURES: Single ingredient: ocean-caught minnows fished in the U.S., which are chock-full of omega 3 and 6 fatty acids for healthy skin and coat. 1.09-ounce bag.

SALES TIP: Made using a gentle freeze-drying process that removes the water and preserves nutritional integrity.

purebites.com, (888) 388-7873

$3.49

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Grain Free Buffalo Cat Treats

Holistic Health Extension

KEY FEATURES: Single-ingredient dried buffalo treats are made with a high-quality source of protein. 2-ounce bag.

SALES TIP: For free-range felines. Let customers know what’s not in the bag: soy, grains, artificial ingredients.

healthextension.com, (800) 992-9738

$3.99

Carpius Maximus Carp Spears for Cats

Scout & Zoe’s

KEY FEATURES: Smoked carp caught in Kentucky waters and processed and packed in U.S. facility. 1.5-ounce bag.

SALES TIP: Carp is an invasive species that isn’t appealing to human taste buds but works as single-ingredient cat treat, putting “nuisance” fish to new use.

scoutandzoes.com, (317) 457-7722

$9.98

After 15 years working for newspapers across the US (and even Alaska), Melissa Hart is now freelancing, working for a variety of publications and trade organizations. She specializes in content for the small nonprofit and business owner, in fields such as pets, IT, grocery and other retail. Melissa is based in Upstate NY with her husband, twin daughters, two rescue dogs and rescue cat.

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