WHEN LOOKING AT cat treats, less is more in today’s new releases. Single-ingredient proteins and novel food sources are leading in this category. Also gaining ground are innovative products like lickable treats and novelty pet wines.
Bare Breasts
Bare Bites
KEY FEATURES: Made with a single ingredient: 100 percent dehydrated chicken breasts, sourced from and processed in USDA-inspected facilities. 6-ounce bag.
SALES TIP: Larger bag size works well for multi-cat households.
barebites.com, (301) 401-2750
$16.99
Tiki Cat Crunchers
Whitebridge Pet Brands
KEY FEATURES: Available in Tuna and Chicken flavors, these high-protein, grain-free treats have real meat as the first ingredient, along with pumpkin to promote digestion. Only 3 calories each. 2-ounce resealable bag.
SALES TIP: Star-shaped treats for superstar kitties.
tikipets.com, (866) 821-8562
$3.99
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Pinot Meow Cat Wine
Apollo Peak
KEY FEATURES: Scored first place in cat category in 2018 New Product Showcase at SuperZoo. Made in Colorado with filtered water, catnip extract and beet coloring. 5-ounce bottle.
SALES TIP: Because sometimes cats want to imbibe in liquid refreshments, too.
apollopeak.com, (720) 675-8072
$9.95
ORGANIX Organic Cat Treats – Chicken Recipe
Castor & Pollux
KEY FEATURES: All-natural treat features organic free-range chicken as No. 1 ingredient. Tastes great, no fillers, and less than 2 calories per tiny, drumstick-shaped cookie. 2-ounce bag.SALES TIP: There are few all-organic treats on the market, and this one is USDA-certified.
castorpolluxpet.com, (800) 875-7518
$3.99
Catit Creamy Treats
Hagen USA
KEY FEATURES: A hydrating treat that’s eaten straight out of the tube or as a dry food topper. Three flavors, each comes with five half-ounce servings.
SALES TIP: Lickable treats are fairly new, so you may want to post images or video showing it in action.
hagendirect.com, (800) 353-3444
$2.99
Minnow Treats
Pure Bites
KEY FEATURES: Single ingredient: ocean-caught minnows fished in the U.S., which are chock-full of omega 3 and 6 fatty acids for healthy skin and coat. 1.09-ounce bag.
SALES TIP: Made using a gentle freeze-drying process that removes the water and preserves nutritional integrity.
purebites.com, (888) 388-7873
$3.49
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Grain Free Buffalo Cat Treats
Holistic Health Extension
KEY FEATURES: Single-ingredient dried buffalo treats are made with a high-quality source of protein. 2-ounce bag.
SALES TIP: For free-range felines. Let customers know what’s not in the bag: soy, grains, artificial ingredients.
healthextension.com, (800) 992-9738
$3.99
Carpius Maximus Carp Spears for Cats
Scout & Zoe’s
KEY FEATURES: Smoked carp caught in Kentucky waters and processed and packed in U.S. facility. 1.5-ounce bag.
SALES TIP: Carp is an invasive species that isn’t appealing to human taste buds but works as single-ingredient cat treat, putting “nuisance” fish to new use.
scoutandzoes.com, (317) 457-7722
$9.98
