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LiefMed Launches the First Water-Soluble CBD Dog Treat

It has partnered with FireOrganix.




(PRESS RELEASE) AGOURA HILLS, CA — LiefMed CBD Products has partnered with FireOrganix to produce the world’s first water-soluble CBD dog treat – Vitality+. Vitality+ combines the health benefits of water-soluble CBD from organic hemp with Chaga mushrooms to create a pet chew that sets a new standard in pet wellness.

The Chaga mushroom, often called “the gift from god,” is found in the frigid birch forests of northern Europe, Asia and America. It has been used by native tribes for thousands of years, who relied upon it to help them survive the harsh conditions of their brutal environment. Chaga is an incredible source of anti-oxidants, amino acids, digestive aids, and vitamins B2, B3, D2, and K1.

FireOrganix™ specializes in the production of high-quality water-soluble ingredients made from certified hemp-derived cannabinoids. The company provides a wide range of ingredients to wholesale companies seeking to produce the most effective CBD products for consumers.

“Water-solubility was the key in selecting a CBD partner for this product,” said Justin Daly, CEO, LiefMed. “Dogs’ bodies are made up of 60-80 percent water. Hemp is naturally an oil, so many products that deliver hemp in an oil format have limited absorption, which means less bioavailability. We have worked with FireOrganix to source water-soluble CBD for other products and knew they could deliver.”

“Our proprietary Water-Soluble Technology (WST) reduces the size of the CBD molecules so they can more quickly be absorbed by the bloodstream. This ultimately means a better, more effective product – for humans and pets,” said Britt Johnson, founder and CEO, FireOrganix. “Consumers looking for quality appreciate science, and we are proud to be a part of the LiefMed portfolio.”

The addition of superfood Chaga, makes Vitality+ truly unique. “Our Chaga comes directly from Alaska and is wild, harvested from Native Inuit land using sustainable practices. It is only harvested in winter and is removed without damaging the core, allowing the individual conk to regrow,” added Daly.


LiefMed Vitality+ pet treats are 100% plant based, non-GMO, and contain no preservatives or fillers. Vitality+ pet treats are available for small, medium, and large dogs online for starting at $24.99 and ship nationwide.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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