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LIQ Brands Launches Two Groundbreaking Treats

LIQ brands is the dream of its founder, Lili.




(PRESS RELEASE) MIAMI, FL — LIQ Brands has launched two new industry-disrupting products designed with the health and happiness of pets in mind. Over half the dogs in the US are overweight, partially due to over-treating, which can negatively impact the health and lifespan of our beloved pets. LIQ and Krunch addresses this issue while enabling more happy and interactive moments between pet parents and their dogs. Every treat is low in calories and is carefully & consciously crafted in small batches – allowing pet parents to give more and worry less.

LIQ brands is the dream of its founder, Lili, a life-long vegetarian who has spent her life dedicated to animal rescue and welfare. “Ever since I was a child, I’ve had a deep love for animals, and with it came my desire to protect the ones in need,” says Lili. “Almost like a dream I imagined how nice it would be to be able to invent a healthy liquid treat for them that had never been done.”


LIQ – Lickable Dog Treat establishes a heartfelt connection. Our patented bottle design is natural to hold and makes it easy for your dog to get some licks of love right from your hand. Perfect for training, freshening breath, long grooming sessions, or just because your pup is cute. What’s in the bottle? All natural ingredients with one of the lowest calorie profiles on the market. 6 licks = 1 calorie. It truly puts happiness in your hands.


Krunch – Crunchable Air Crisps let you feed their goofy side. Krunch is designed to captivate with its crispy texture and animated crunch. Using a unique air-pop technology, it’s low in fat and made with ancient grains + gut-healthy root veggies. With it’s seriously satisfying crunch, Krunch is a kind of happy you can actually hear.


Pulling from its founder’s cruelty-free philosophy, the meat-free treats are perfect for every dog, even those with allergies, protein sensitivities, or on special diets. LIQ Brands products are grounded in the promise of being low in calories and big on flavor, all while creating special moments between you and your pet. Treat with wild abandon. LIQ and Krunch give you permission to feel good about your feel-good moments.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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