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Long-Lasting Treats for All Types of Chewers

Long-lasting treats for all types of chewers.

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BIGGER THAN A TRAINING treat and longer lasting than a biscuit, dog chews can be handed over to reduce anxiety during a long night of thunderclaps or offered as a distraction when the grownups are trying to play. Next time you’re stocking up, take a break from stinky farm-to-shelf rawhide and look for a more refined approach to dog chews.

Rawhide Alternative

Many customers have lost their taste for traditional rawhide, turning to rawhide alternatives instead. Get your twisted ligaments and chewable hides from companies that use clean processing and steer clear of preservatives, grain, gluten and hormones — bonus if it’s from free-range animals like water buffalo. Some of these treats can be cut down to size, too, which reduces the choking hazards presented by traditional rawhide.

Tripe Twists
Redbarn Pet Products

KEY FEATURES: A single-ingredient beef tripe chew sourced from free-range cattle.

SALES TIP: Call it a clean-label treat, which means it’s free from artificial preservatives and chemicals.

redbarninc.com, (562) 495-7315

$2.49

TruKnox Lil’ Pete Knots
Innovate Pets

KEY FEATURES: Made with real chicken and natural herbs, these rawhide-free dog treats look and feel like real rawhide.

SALES TIP: Choose this chemical-free alternative to rawhide — dogs won’t know the difference.

innovatepets.com, (865) 408-7455

$9

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Wild Eats Cheek Chews
Hyper Pet

KEY FEATURES: Nutritious, easily digestible and long-lasting chews that break into small, bite-size pieces so dogs don’t have to swallow them whole.

SALES TIP: Chews with a wow factor: Water buffalo cheeks are a unique and chewable protein.

wildeats.org, (800) 456-5778

$6.99

Long-Lasting

All chews are marketed as long-lasting, so differentiate one from another by selling chews with a story. Talk about the traditional and natural methods created by the indigenous people of the Himalayas, or hype chews made by Mongolia’s premier pet food processor. Use human-grade food words, even if it means keeping a straight face when you say, “Your dog is going to love this artisanal lamb trachea.”

Dog Chews from The Himalayas
Platinum Pets

KEY FEATURES: Chews processed with natural yak and cow milk, then dried and smoked for several weeks.

SALES TIP: Talk up the traditional methods that these chews are drawn from.

platinumpetsusa.com, (360) 524-9780

$17.99

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Lamb Trachey Chewz
Clear Conscience Pet

KEY FEATURES: Crafted from artisanal roasted lamb trachea and infused with a dry rub of flax, carrots, tomato and spinach.

SALES TIP: These treats are juiced with omegas and phytonutrients, plus chondroitin, glucosamine and collagen.

clearconsciencepet.com, (239) 984-2705

$12.95

Herders Choice Chews
Ummp (Mongolian Chews)

KEY FEATURES: Made from a rare rawhide process that eliminates chemicals, opting instead for natural lactic acid.

SALES TIP: This special process is based on traditional methods by Mongolian yak herders.

mongolianchews.pet, (307) 655-7400

$3.95

Jerky

A hunk of jerky can keep a dog going for a while. For dog owners who need medium-size distractions or give treats to promote good saliva production, stock up on the jerky side of things. There are treats with a simple dehydration process, some with added probiotics and some that are a collage of foods with fruits and vegetable chunks visible in each jerky strip.

Healthy Balance Natural Dog Chews
Ethical Products

KEY FEATURES: All-natural chews free of gluten and antibiotics, with added probiotics.

SALES TIP: These chews come in three interesting shapes: large strips, meatballs and kettle chips.

ethicalpet.com, (800) 223-7768

$6.99

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Chicken Jerky Strips
Nature Gnaws

KEY FEATURES: Oven baking builds flavor in this all-natural treat, made from free-range chicken breast.

SALES TIP: Select a size: The crispy strips can be doubled up or broken down to suit dogs of all sizes.

naturegnaws.com,(954) 998-2266

$29.99

Wag More Bark Less
Cloud Star

KEY FEATURES: High-protein jerky treats with added antioxidants from fresh apples, cranberries and sweet potato.

SALES TIP: These chews can be as much as 50 percent crude protein per serving.

cloudstar.com, (800) 361-9079

$15.99

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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FEATURED VIDEO

JIM ACKERMAN

Very Few Pet Businesses Do This With Their Ads … But You Definitely Should

Testing and tracking your ads can make a huge difference in the ROI that you get, says marketing specialist Jim Ackerman. But very few pet businesses take the proper steps to run successful ad campaigns. Here, Ackerman shows an example of what effective testing looks like.

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SuperoZoo 2020 and More News Services

Dates are in!

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Let Your Voice Be Heard in DC

Join the Pet Industry Joint Advisory Council, the Pet Leadership Council, pet trade manufacturers, distributors and retailers in Washington, DC, on Sept. 18 for the Pet Care Community Fly-In to deliver the message to congressional offices that pets have an extraordinary and positive impact on human health and on the U.S. economy. pijac.org/dcflyin

Video Touts Pets at Work

The Human Animal Bond Research Institute’s video, The Woofice, combines research supporting the benefits of pet-inclusive workplaces with practical tools for offices that want to become pet inclusive, all delivered with an entertaining, lighthearted approach that pays homage to the beloved TV show, The Office. habri.org/the-pet-effect

Video: Digital Ads Need to Do One Thing and One Thing Only
Jim Ackerman

Video: Digital Ads Need to Do One Thing and One Thing Only

Video: More Ways to Make the ‘More Is More’ Principle Work for You in Advertising
Jim Ackerman

Video: More Ways to Make the ‘More Is More’ Principle Work for You in Advertising

Video: Long Ads Generate More Sales
Jim Ackerman

Video: Long Ads Generate More Sales

Impact Unleashed Registration Open

Registration is now open for The Pet Sustainability Coalition’s third annual Impact Unleashed summit Oct. 10-11 in Boulder, CO. Ben & Jerry of ice cream fame will be delivering the keynote. impactunleashed.petsustainability.org

SuperZoo Tweaks 2020 Dates

Pet pros are encouraged to mark their calendars for Aug. 31- Sept. 3 for SuperZoo 2020 — a slight change from dates announced earlier this year. The first day focuses on education, while the show floor opens Sept. 1- 3, 2020, at Mandalay Bay in Las Vegas. superzoo.org

Expo Hosts Boot Camp for Retailers

Pet Connections Expo is introducing a 2½-hour Boot Camp for independent pet retailers. Lynn Switanowski of Creative Business Consulting Group will facilitate a session on driving holiday sales. The session will kick off the second day of the show, which takes place Oct. 15-16 at the NJ Convention & Expo Center from Oct. 15-16. petconexpo.com/retailer-bootcamp

40th Annual Cat Show Returns to Las Vegas

The International Cat Association’s 40th annual show and awards ceremony, Viva Las Vegas II, is returning to Las Vegas this summer from Aug. 30 to Sept. 1. About 500 cats, across 70 breeds, will be there to strut their stuff and compete for best cat, best kitten, best neuter and best household pet in show. jazzycats2019.com

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8 Alternative to Live Food for Reptiles

Fill in the blanks when live animals aren’t an option.

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REPTILE OWNERS NEED alternatives to live bugs. Sometimes keeping feeder insects alive is one chore too many; sometimes people live in apartments and shouldn’t be bringing bugs inside. Plenty of reptiles don’t even require live food, which is why there are plenty of good alternatives on the market. Stock up on crunchy food toppers, nutritional water supplements and bugs so fresh you’d hardly know they’re not wild.

Fresh Feeders Variety Pack

Exotic Nutrition

KEY FEATURES: A variety of fresh, moist insects that have been sterilized, cooked and packaged for easy feeding and storage.

SALES TIP: Farm to table dining for a variety of insectivores.
exoticnutrition.com, (757) 988-0301

$10.95

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Freeze-Dried Crickets

Fluker’s

KEY FEATURES: Gut-loaded with Fluker’s High-Calcium Cricket Diet then freeze-dried to maintain the maximum nutritional value.

SALES TIP: All the nutrition without the mess and expense of live prey.

flukerfarms.com, (225) 343-7035

$8.88

Wardley Fission Reptile Food

Hartz

KEY FEATURES: A nutritionally balanced floating stick formulated with calcium for healthy bones and vitamin C for a healthy immune system.

SALES TIP: Stay strong: This diet promotes healthy bones and shell growth.

hartz.com, (800) 275-1414

$8.88

Vita-Drops for Reptiles and Amphibians

Oasis

KEY FEATURES: A concentrated liquid nutritional supplement with a complete multivitamin formula.

SALES TIP: Developed to help fill dietary gaps in nutrition for selective or picky eaters.

kordon.com, (800) 877-7387

$10.88

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Eco-Fresh Insects

ProBugs (Distributed in the U.S. by Cobalt Aquatics)

KEY FEATURES: Silkworms, grasshoppers, centipedes and roaches all washed and vacuum sealed.

SALES TIP: These organic, farm-raised insects are as close to live feeders as you can get.

cobaltaquatics.com, (803) 591-9500

$24

Reptile Munchies

Zilla

KEY FEATURES: These dehydrated fruits, vegetables and insects can be fed as a treat, with pellets or as a topper on some leafy greens.

SALES TIP: Quick and convenient reptile nutrition with no refrigeration required.

zillarules.com, (888) 255-4527

$13.99

Crested Gecko Food

Exo Terra

KEY FEATURES: A specialty blend that mimics a varied diet of fruit, nectar, pollen and protein.

SALES TIP: This easy-to-serve, single serving cup makes this diet very grab and go.

exo-terra.com, (800) 724-2436

$9.99

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Reptile Electrolyte Soak

Zoo Med

KEY FEATURES: Splish-splash it’s a reptile bath full of electrolytes, vitamins B and C plus pre-and probiotics.

SALES TIP: Works as a nutritional soak for nervous newbies who are too stressed to eat.

zoomed.com, (888) 496-6633

$4.99

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Hot Sellers

The Best-Selling Products for April and May

Dog Rocks are doing great.

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Dog Rocks are doing great. Focusing on one item in a month has helped tremendously to get the word out. — Debbie Brookham, Furry Friends Inc., Colorado Springs, CO

Dog & Cat Products

  • Our bestselling product was protein treats from Scout & Zoe’s. We have a self-serve treat bar with apothecary jars, and our clients love the look, the quality of the treat. And the dogs love the taste! — Krista Lofquist, Wagging Tails, Wolcott, CT
  • Durable outdoor toys were good sellers for us. Jolly Pets, Jersey Dog and West Paw have all been good sellers. — Kaye Busse-Kleber, Bark On Mulford, Rockford, IL
  • My bestselling product was the Ruffwear Front Range harness. People who love to hike with their dogs and explore nature love to have it on their dogs. It is durable and quite easy to size and fit. It is good for everyday wear also. It’s comfortable for dogs and has two leash attachments. — Jan A. Hopper, Living Pawsitively
  • We’ve been selling Vet’s Best natural flea and tick products well. We offer it as an add-on for application with grooming and make it a consistent brand in our retail section because we believe in the products! — Adrienne Preuss, Animal Loving Care, Brooklyn, NY
  • MyFamily Pet Tags. $8.99-$25.99. At Global Pet Expo we decided to take a leap and purchase a new tag machine. Our customers are loving all of the tag designs, and we love that they have taken ownership of making their own tag! It frees up our staff to help people with food consultations, toy recommendations, etc. — Kara Holland, Pittsboro Pet Supply, Pittsboro, NC
  • Our bestselling product (category) was dog food. We carry brands of food that people in our area cannot buy at Petco, Petsmart, Chewy. Most brands are independent retail exclusive, which means we have repeat customers. To expand the growth of this category, we added Open Farm in April with a BOGO promotion throughout the month of May to entice customers to try the brand. — Amy Schiek, Lucky Dogs, Skaneateles, NY
  • Fromm dog food. They had a coupon for free treats attached to their bags. — Paula Gorman, Pet Supplies ‘N’ More, Muskego, WI
  • Northwest Naturals freeze dried treats. The whole line sells well, with salmon selling best; beef liver No. 2. There are a lot of pieces in a bag. Prices $ 9-12. — Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • Earth Animal No-Hides are a consistent hit for us since we don’t sell any rawhide, and we are excited about the new Peanut Butter flavor! — Jennifer Larson, Firehouse Pet Shop, Wenatchee, WA
  • Answers Goat’s Milk. We start all of our customers with young animals and seniors on this to help fortify their health and constitutions. — Pennye Jones-Napier, The Big Bad Woof, Washington, DC
  • Pet Releaf hemp products. Customers love it for its multiple remedy solutions. I sell it because it is helping pets with so many different ailments. — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • Still loving all the Fluff & Tuff toys. For some reason the llama was a hit this month. — Angela Pantalone, Wag Central, Stratford, CT
  • Outside of our perpetual top item, bulk biscuits, it was Barkworthies 6-inch Gullet Sticks. At just $1.29 each, they are cost effective, work well for small dogs that are light chewers and are a meaty treat for bigger dogs. — Shane Somerville, Paddywack, Mill Creek, WA
  • Wellness soft puppy bites. We sent up a new puppy display because of all the spring puppies that are born! The packaging is attractive and cute which makes it distinct from adult treats. The treats are soft and easy to break in small pieces. — Sandy House, The Store at Paws, Hamden, CT
  • We did a Game of Bones promotion to tie into buzz behind the last season of GAME OF THRONES. Storewide discount on bones and chews. It was a good add-on for high-margin items. — Mark Vitt, Mutts & Co., Delaware, OH
  • We have hand-dyed Hope Ropes made locally. The woman who makes them comes up with crazy custom color combinations, and they fly out of here. We did an Instagram post with them and I sold three times as many as I normally do in a single post. We love to sell them because they are made locally, retail for $29.99 and are all custom. Everyone buys them! — Jocelyn Turner, Woof Woof Pet Boutique and Biscuit Bar, Bristol, RI
  • Baydog harnesses. Our customers loved the chest padding and the fact that it has three points of attachment. The fact that Baydog is a veteran-owned company also appeals to many of our clients, especially since we are located near several military bases. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • A local food called North Star Kibble. Customers buy this due to the price point, dogs love it, and do well on it. Cost per 35-pound bag is between $40.99 and 44.99. Customers that buy this product feed this with the intent to feed their pets a better food and the cost. Customers range from low to upper middle class. It’s a fantastic food. — Cecelia Michaels, Lickin’ Good Whole Pet Food, Park Rapids, MN
  • Primal Pet Food (bone broth specifically). Our customers love how it has been helping theirs pets, especially with reducing itching. We have been selling it to any type of customer; it’s also a great way to introduce them to the raw freeze-dried. — Richie Powell, All American Pet Supplies & Grooming, Springfield, OR
  • Our hot sellers are a self-serve bath in one of our fully-stocked tubs and Whimzees potato-based chews. Our customers like Whimzees because they are a fantastic alternative to rawhides. — Charlsye Lewis, Metro Animals, Fort Worth, TX
  • Mobowl by Lowcountry Pet Specialties — a portable dog bowl that fits in your pocket, is made in USA and is under $5, plus, it’s a give back-company. So that hits all the bells and whistles for most of our customers! — Toni Shelaske, Healthy Pet Products, Pittsburgh PA
  • The Honest Kitchen Cup, 99 cent sale. Always a great way to get folks to try a dehydrated food. We also sell them to folks looking for a healthy filling in Kongs, sterilized bones or horns. Just fill and freeze! — Jack Carey, Food for Pets, Manchester, NH

Other Products

  • Pura Phosphate Pads. The pads remove phosphates from aquariums which decreases algae growth! They are a cut to fit product so can be used in any size or type of filtration system. — Nicole Olesen, Woofs & Waves, Sioux Falls, SD
  • #248 Kings Cages toy Rainbow Rocket. It comes in three sizes, holds up well to birds and is fairly cheap. Our No. 1 toy at the moment. — Paul Lewis, Birds Unlimited, Webster, NY

Services

  • Our Shed Less Service was our biggest seller. We purchased unique high-velocity hose nozzles several years ago that strip the loose undercoat out in the bathtub. It’s extremely satisfying to do on double coated breeds, and our clients are amazed at the results we achieve. — Danielle Wilson, Bath & Biscuits, Granville, OH
  • It was the season for “Blowing Coat” and we sold the heck out of our Hair Hair Everywhere Package to our bath clients. Our professionally trained bathers complete a five-step process to remove excessive undercoat. Clients love that we are helping them solve the problem of dog hair all over their clothes, homes and cars. We charge $15 to $25, depending on the amount of time and product required to complete the service. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA
  • Our Puppy Day School training program is always No. 1. It’s a complete day care and training program for puppies. — Katharine Ostiguy, Crossbones, Providence, RI

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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