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Loyal Biscuit Chosen to Share Its Brand Story with Millions on QVC, HSN and Zulily

It joins Qurate Retail Group’s Small Business Spotlight, a partnership with the NRF Foundation to help small businesses weather COVID-19.




(PRESS RELEASE) Loyal Biscuit Co. has been selected for Qurate Retail Group’s Small Business Spotlight, a partnership with the NRF Foundation to help 20 small businesses navigate the unprecedented turmoil created by the pandemic.

Qurate Retail Group, a multiplatform retailer that includes QVC, HSN, Zulily, and several other brands, is using its production resources, television broadcasts, and digital platforms to help Loyal Biscuit Co. share its story with millions of consumers nationwide. Loyal Biscuit Co.’s story began appearing on QVC’s and HSN’s websites and social pages on May 11 and the company will be highlighted on air on May 28 on QVC at 12 p.m. and 7 p.m. and HSN at 1:55 p.m. and 8:55 p.m.

Zulily is promoting the campaign on its website, email, and social, and Loyal Biscuit Co. can also tap Qurate Retail Group team members for advice on solving a business issue related to COVID-19 through a virtual mentoring initiative.

“It’s an honor to be selected by Qurate Retail Group as one of the 20 businesses across the country to participate in this initiative,” said Heidi Neal, co-owner of Loyal Biscuit Co. “More than ever, supporting local business is vital to the future and well-being of our communities. Working with Qurate Retail Group will help us navigate the next several months with a limited tourist season.”

Loyal Biscuit Co. is Maine’s premier destination for all things dogs and cats. Specializing in healthy pet food, the company has seven locations throughout mid-coast and central Maine. Independently owned by Heidi and Joel Neal, themselves and their team of 29 have quickly adapted to a new normal to meet the needs of Maine’s pet parents.

Qurate Retail Group has a long tradition of helping small business owners and entrepreneurs launch and grow their brands through the incredible power of storytelling and shopping discovery. QVC, HSN, and Zulily provide compelling platforms, with unmatched reach, that enable small businesses to speak directly to millions of consumers in their homes.


“We have a special relationship with the small business community, which generates so much of the innovation that drives our economy and has played a special role in the growth of our business,” said Mike George, president and CEO, Qurate Retail, Inc. “Ordinarily, the companies in our Small Business Spotlight would not be on QVC, HSN, or Zulily, because they are not part of our vendor family. Our aim with this initiative is to help rally the public around these vital businesses, so they can come through this crisis and continue to anchor their local communities for many years to come.”

The Small Business Spotlight runs from May 11 through June 6 and is part of Qurate Retail Group’s $29 million COVID-19 global relief efforts.

“From national relief efforts to local giving, the retail industry has stepped up in extraordinary ways to serve communities large and small throughout the health crisis,” said NRF President and CEO Matthew Shay. “The Small Business Spotlight lends support to local, small businesses that are the lifeblood of our national economy. We’re honored to work with Qurate Retail Group to share their world-class expertise and multiple platforms with these small business owners during such a critical time.”

For additional information on Loyal Biscuit Co. Contact Heidi Neal or visit Loyal Biscuit Co. To learn more about Qurate Retail Group’s Small Business Spotlight, visit QVC and HSN



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