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Luca for Dogs Announces New Bed Line

It has the softest and most lavish material.




(PRESS RELEASE) Luca for Dogs has announced the addition of the Puff Cuddler line to its assortment of premium dog beds. Since 2009, the company’s luxury dog beds have provided consumers and dogs with bedding made with high quality materials and sustainable features, all made in the USA.

“We always wanted to take our top-selling Cuddler line to the next level, but we needed to find the perfect fabric to inspire the line. The new Puff Cuddler plush fabrics in a neutral palette were the perfect combination for the new style,” says owner and lead designer Kimi Proffer. “Of all the plush fabrics we carry, this material is the softest and most lavish. Not only beautiful and luxurious, the fabric washes beautifully, an absolute must-have for the Luca brand.”

The Puff Cuddler is designed for support and comfort, featuring an orthopedic center foam pillow and a plush overstuffed surrounding bolster. The neutral color palette is offered in Rose Plush, Midnight Plush, and Light Gray Plush. The Puff Cuddler is available in sizes, S 26x20x5, M 31x21x6, L 40x30x7, XL 46x32x8 with MSRPs from $88.99 to $189.99. For more information and to see the complete line up of beds visit



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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