Columns This Parable of a Man, a Boy and a Donkey Is So True for Retailers Let’s just say it doesn’t have a happy ending. Published 4 years ago on April 4, 2017 By David Squires Share Tweet CAME ACROSS a nice parable while reading Michael Port’s Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. It goes like this: An old man, a boy, and a donkey were heading to town. The boy rode on the donkey and the old man walked beside him. They came across a group of people, and as they passed, could hear them saying to each other that it was a shame the old man was walking and the boy was riding. The man and boy thought perhaps the critics were right, so they changed positions. Soon after, they passed another group of people who remarked, “What a shame! He makes that little boy walk.” The two decided then that they both would walk. Before long, they passed another crowd who thought the two were stupid to walk when they had a strong donkey to ride. So they both rode the donkey. Later, they passed some people who made the man and the boy feel ashamed by saying how terrible it was that they were putting such a load that poor, tired donkey. The boy and man decided that the commenters were probably right, so they decided they would carry the donkey. Advertisement However, as they carried the donkey across a nearby bridge, they lost their grip on the animal, and he fell into the driver and drowned. Moral of the story? Don’t try to please everyone. Because if you do, you might as well kiss your ass goodbye. Related Topics:management click to Comment(Comment) David Squires David Squires is the Group Editorial Director of SmartWork Media. He believes that the first role of business media is to inspire readers. Advertisement You may like Focus on Your Moonshots, Plus Other Business Tips for February-March Pay Your Pet Business Staff $1 for Every Email Address They Get, Plus Other To-Do’s for November and December Talk About Yourself in the Third Person — Really! — and More Tips for Your Pet Business Promoted Headlines Let’s Hear it for the Comfort Zone Tall Tails Category Spotlight: Terry Naturally® Animal Health Category Spotlight: eTailPet Advertisement Latest Trending Videos Press Releases1 day ago Two Companies from Bend Oregon Team Up for the 2021 Stage Stop Sled Dog Race Press Releases1 day ago New Tiki Cat Grill Pate Wet Cat Food Features Real Fish & Seafood Recipes in Broth Press Releases1 day ago Choice Pet Products Welcomes New Territory Manager to the Team Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Press Releases1 week ago Lightspeed Launches Supplier Network for Independent Retailers Trace's Store School2 months ago Video: Trace’s Store School: How to Build Community — and Grow Revenue — with Other Businesses Trace's Store School2 months ago Video: Trace’s Store School: Get Ready for Black Friday and Small-Business Saturday Trace's Store School2 months ago Video: Trace’s Store School Teaches You How to Start a Produce Co-Op for Pets Advertisement SubscribeBULLETINS Get the most important newsand business ideas from PETS+. Advertisement Most Popular Headlines4 days ago Open Farm Receives $65M in Private Equity Investment Photo Gallery1 week ago How Indie Pet Stores Are Celebrating — and Selling — Valentine’s Day Press Releases1 week ago Lightspeed Launches Supplier Network for Independent Retailers Columns1 week ago Shelf Appeal: 5 Things to Consider When Choosing Products for Your Pet Store Hot Sellers1 week ago Holiday Toys, Bird Perches and Spa Treatments Among the Hot Sellers for November Headlines5 days ago Mars Petcare Plans $145M Expansion in Arkansas Press Releases1 week ago Coastal Pet Institutes Authorized Seller Policy Ask PETS+1 week ago What Do You Do When Employees from Other Pet Stores Come Into Your Store?