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Manna Pro Products Acquires Doggie Dailies

The deal follow’s Manna Pro’s recent acquisitions of Hero Pet Brands and Promika flea and tick brands.

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ST. LOUIS — Manna Pro Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has agreed to acquire Doggie Dailies.

Doggie Dailies is a family-owned and operated online pet brand that offers premium nutritional supplements and wellness products for dogs.

Financial terms of the deal were not disclosed.

“Doggie Dailies has built an impressive brand of premium wellness products and a loyal online community of raving fans,” said John Howe, CEO of Manna Pro. “Their deep commitment to a happy, healthy life for pets and pet parents intersects perfectly with Manna Pro’s mission of Nurturing Life.”

Doggie Dailies is one of the fastest-growing pet wellness brands online, rapidly building market share in the ecommerce channel, according to a press release announcing the deal. Doggie Dailies deepens Manna Pro’s leadership in pet care, building upon the company’s recent acquisitions of Hero Pet Brands and Promika flea and tick brands.

Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017.

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