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Mars Petcare Launches Kinship

It’s the first coalition dedicated to driving pet care innovation.

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(PRESS RELEASE) NEW YORK — Mars Petcare, the global leader in pet health and nutrition, announced the launch of Kinship, a first-of-its-kind coalition dedicated to creating the future of pet care. Kinship will build new businesses in partnership with a diverse array of pet start-ups and industry collaborators and will provide unique access to data, science and industry expertise to realize the transformational promise in the areas of healthcare, nutrition and science.

“We’re excited about our new global division, Kinship, becoming a unique collaboration platform for entrepreneurs and innovators to create new products and services that deliver on our Purpose: A Better World for Pets,” said Poul Weihrauch, president, Mars Petcare. “There are extraordinary opportunities in data, science and connected technology. Match them with the expansive reach, resources and core capabilities of a global industry leader like Mars, and together we can create a powerful force for transforming pet care.”

Kinship will focus on transformational opportunities, including:

  • Healthcare: As the demand for new and innovative care and treatment options for pets continues to grow, Kinship and its partners will look for new ways for science and technology to provide pet owners with care options that may more accessible, effective and personalized to fit the unique needs of their pets.
  • Nutrition: Given the unique relationship between diet and health and the emerging opportunities for individualized nutrition solutions, Kinship will work together with partners to find new ways to support pet health through nutrition.
    Science: For years, pet health conditions have gone undetected when better data and diagnostics solutions may have predicted or possibly prevented them. By applying new discoveries across many scientific fields ranging from microbiome biology to machine learning, the Kinship coalition of partners will work with experts to uncover ways to help change pet care through science.

“Our ambition for Kinship is to bring together the brightest minds and boldest businesses of the $100 billion pet care industry,” says Leonid Sudakov, president of Kinship. “We want Kinship to become a unique platform for collaboration, where founders, innovators and industry partners will connect to share their ambitions, access best talent and expertise, and engage on unlocking the most exciting opportunities for the future of pet care.’

Kinship will leverage its unique collaboration platform to build businesses like Whistle Labs, on a mission to celebrate life with pets and make pet ownership easier and smarter; Wisdom Health, the world’s leader in pet genetics; as well as engage partners on transformational initiatives like Pet Insight Project, the largest ever study of pet health. Those looking to partner with Kinship can explore different opportunities:

  • Financial backing: Kinship will offer various investment approaches, including Pet Project, a live pitch event built for entrepreneurs seeking to launch into pet care industry, Leap Venture Studio, the first start-up accelerator focused on transforming pet care, and Companion Fund, a $100M venture fund that provides growth capital and support to entrepreneurs addressing the needs of pets, pet owners and pet professionals.
  • Data and insights: Kinship Data & Analytics will partner to support the development of new science, uncover patterns of pet health and behavior, identify and analyze key areas of need and demand of pets and pet owners, leading to the development new products and services that better meet these needs.

Industry-leading expertise and mentorship: Kinship partners will have access to the industry-leading experts across Kinship and Mars Petcare, in science, innovation, research and development, data, product management and other areas of expertise to help bring their visions to life.

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For more information on Kinship or to explore a partnership,  click here.

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Pet Partners Launches New Chapter in Southern California

To manage the Southern California Chapter, it has added two new members to its staff.

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Tedd Rosenfeld and Kevin Lian

(PRESS RELEASE) BELLEVUE, WA – Pet Partners, the nation’s leading organization in registering therapy animals for animal-assisted interventions, announced the launch of its new chapter, Pet Partners of Southern California, designed to meet the growing demand for therapy animal teams throughout the area. Southern California will be home to the first of four newly established Pet Partners chapters and will combine the opportunities available in the local community with the best practices put in place by Pet Partners International Headquarters, while also serving as an extension of existing Pet Partners community-based groups.

“As Pet Partners, and the demand for therapy animal visits, continues to grow, we are committed to dedicating more localized resources across the country to organize and guide our volunteers,” said Annie Peters, president and CEO of Pet Partners. “With the formation of the Southern California Chapter, our dedicated volunteers will be empowered to more directly focus their efforts on sharing the love of their pets with those in need.”

To manage the Southern California Chapter, Pet Partners has added two new members to its staff.

Kevin Lian will hold the title of executive director of Pet Partners of Southern California. He comes to Pet Partners with extensive knowledge in staff leadership and development, finance management, and donor relations, having most recently worked at the Boys & Girls Clubs of West San Gabriel Valley. Lian is a graduate of UC Irvine, where he received his BA in sociology. If you are part of a business or organization in the Southern California area and would like more information about the healing power of therapy animals, Lian can be reached at kevinl@petpartners.org.

Tedd Rosenfeld will serve as the Pet Partners program manager for Pet Partners of Southern California. He brings more than 35 years of experience in the broadcast television industry. For the past 18 years, Rosenfeld has volunteered with Pet Partners as an evaluator and handler. He played a major role in establishing therapy animal programs in several Los Angeles hospitals. If you live in the Southern California area and are interested in the Pet Partners Therapy Animal Program, you can reach Rosenfeld at teddr@petpartners.org.

“With their previous experience and passion for animal-assisted therapy, Kevin and Tedd are the ideal candidates to kick off our chapter program,” said Peters. “We are thrilled to have them on our team and look forward to everything they will accomplish in their new roles.”

Therapy animals, such as those who participate in the Pet Partners Therapy Animal Program, provide affection and comfort to members of the public, typically in facility settings such as hospitals, assisted living, and schools. These pets have a special aptitude for interacting with members of the public and enjoy doing so. Therapy animal handlers volunteer their time to visit with their animals in the community.

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Portland Pet Food Company to Distribute in East Through Generation Pet

Generation Pet will immediately begin rolling out Portland Pet Food Company products.

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(PRESS RELEASE) Portland Pet Food Company, manufacturer of all-natural, human-grade food and treats for dogs announced it has begun distribution with Generation Pet in the Northeast and Mid-Atlantic.

“From coast to coast, Generation Pet strives to bring the best for your pet. That’s why we chose the Portland Pet Food Company,” said Doug John, owner of Generation Pet.

Generation Pet will immediately begin rolling out Portland Pet Food Company products to the over 700 stores it services throughout its territories, including New Jersey, Pennsylvania, Washington, DC, Virginia, Maryland, Delaware and New York.

“Speaking for all of us at Portland Pet Food Company, we are thrilled to expand distribution to meet the growing demand for our products,” said Kathleen McCarron, Portland Pet Food Company founder and Top Dog. “We are pleased to have partnered with the Generation Pet team and know their management team is committed to our brand’s success.”

Portland Pet Food Company creates “Human Food for Dogs.” Founded in 2014 by Portlander McCarron and son Matt, the business has grown into a family affair with husband David and daughter Mairead lending their expertise as the company and staff have grown. Portland Pet Food Company currently cooks its own dog food, meal toppers and treats with future plans to expand its offerings. Five percent of sales are donated to local animal-related nonprofits. Portland Pet Food Company is a licensed pet food manufacturer that follows the recommendations of the American Association of Feed Control Officials. Company products are certified for export to Canada and other countries. Portland Pet Food Company is certified as a Women’s Business Enterprise and Small Emerging Business. For more information, visit portlandpetfoodcompany.com.

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BAYDOG Expands Team with 2 New Members

The company has hired a new chief marketing officer and a social media & brand manager.

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Mikey Centrella and Morgan Foery

(PRESS RELEASE) The Chesapeake Bay Dog Company, maker of the BAYDOG brand of performance-oriented dog products, has welcomed two new employees to its team.

Mikey Centrella has joined The Chesapeake Bay Dog Company as the chief marketing officer. Centrella is digital marketing and communications expert who has helped global brands, nonprofits, universities, and arts institutions achieve success with digital branding, marketing and advertising. Over the past 18 plus years he has held VP roles with PR and advertising agencies such as Ogilvy, Publicis and AKQA, and has run digital campaigns for P&G, Citibank, General Mills and Discovery Channel. With his knowledge in social media marketing and branding, Centrella will be responsible for maximizing growth and establishing a strong digital presence for BAYDOG.

The Chesapeake Bay Dog Company has also hired Morgan Foery as its social media & brand manager. Foery is a social media strategist and designer with success in developing and building brand identity. Over the past five years, she has worked with startups such as Amy Believes in Pink Boutique, Kaeli Smith, Sea Dipped, and several independent influencers. Her work has been featured in J.Crew and Coastal Living, and on TLC. With her background in design and social media, Foery will be guiding BAYDOG’s content creation and brand identity.

“We are very excited to add Mikey and Morgan to our team,” said Barton O’Brien, founder of The Chesapeake Bay Dog Company. “They both bring a wealth of branding and social media knowledge to BAYDOG as we continue support our brick and mortar retail partners by building our overall brand awareness.”

Centrella concurred: “I’m thrilled to join the team and improve upon BAYDOG’s online experience to date. This brand, at its core, has a story that resonates with customers both online and in retail stores. Having been a Beagle owner for years, and recently getting a new Labrador retriever puppy, I know that when dogs are a central part of your family, you want the best for them. Everything in the BAYDOG line is designed to last and is reasonably priced, which is a refreshing change from what I’ve encountered in a lot of big-box pet stores.”

Foery mentioned: “I’m so excited to be joining BAYDOG and sharing stories of people adventuring with dogs. And I’m looking forward to working with the BAYDOG team and their customers — people who love their dogs as much as I do! It’s a great brand and I can’t wait to expand our social media presence.”

The Chesapeake Bay Dog Company launched in 2018 and is headquartered in Annapolis, MD. It is 100 percent veteran-owned and offers a full line of performance-oriented dog accessories. All products are 100 percent guaranteed and can be found in over 500 stores nationally and in Canada.

baydog.com

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