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Mars Petcare Launches Kinship

It’s the first coalition dedicated to driving pet care innovation.

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(PRESS RELEASE) NEW YORK — Mars Petcare, the global leader in pet health and nutrition, announced the launch of Kinship, a first-of-its-kind coalition dedicated to creating the future of pet care. Kinship will build new businesses in partnership with a diverse array of pet start-ups and industry collaborators and will provide unique access to data, science and industry expertise to realize the transformational promise in the areas of healthcare, nutrition and science.

“We’re excited about our new global division, Kinship, becoming a unique collaboration platform for entrepreneurs and innovators to create new products and services that deliver on our Purpose: A Better World for Pets,” said Poul Weihrauch, president, Mars Petcare. “There are extraordinary opportunities in data, science and connected technology. Match them with the expansive reach, resources and core capabilities of a global industry leader like Mars, and together we can create a powerful force for transforming pet care.”

Kinship will focus on transformational opportunities, including:

  • Healthcare: As the demand for new and innovative care and treatment options for pets continues to grow, Kinship and its partners will look for new ways for science and technology to provide pet owners with care options that may more accessible, effective and personalized to fit the unique needs of their pets.
  • Nutrition: Given the unique relationship between diet and health and the emerging opportunities for individualized nutrition solutions, Kinship will work together with partners to find new ways to support pet health through nutrition.
    Science: For years, pet health conditions have gone undetected when better data and diagnostics solutions may have predicted or possibly prevented them. By applying new discoveries across many scientific fields ranging from microbiome biology to machine learning, the Kinship coalition of partners will work with experts to uncover ways to help change pet care through science.

“Our ambition for Kinship is to bring together the brightest minds and boldest businesses of the $100 billion pet care industry,” says Leonid Sudakov, president of Kinship. “We want Kinship to become a unique platform for collaboration, where founders, innovators and industry partners will connect to share their ambitions, access best talent and expertise, and engage on unlocking the most exciting opportunities for the future of pet care.’

Kinship will leverage its unique collaboration platform to build businesses like Whistle Labs, on a mission to celebrate life with pets and make pet ownership easier and smarter; Wisdom Health, the world’s leader in pet genetics; as well as engage partners on transformational initiatives like Pet Insight Project, the largest ever study of pet health. Those looking to partner with Kinship can explore different opportunities:

  • Financial backing: Kinship will offer various investment approaches, including Pet Project, a live pitch event built for entrepreneurs seeking to launch into pet care industry, Leap Venture Studio, the first start-up accelerator focused on transforming pet care, and Companion Fund, a $100M venture fund that provides growth capital and support to entrepreneurs addressing the needs of pets, pet owners and pet professionals.
  • Data and insights: Kinship Data & Analytics will partner to support the development of new science, uncover patterns of pet health and behavior, identify and analyze key areas of need and demand of pets and pet owners, leading to the development new products and services that better meet these needs.

Industry-leading expertise and mentorship: Kinship partners will have access to the industry-leading experts across Kinship and Mars Petcare, in science, innovation, research and development, data, product management and other areas of expertise to help bring their visions to life.

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For more information on Kinship or to explore a partnership,  click here.

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Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Veritas Farms Announces Expansion of Veritas Pets Into Ingestible Pet Products

The company is launches three separate ingestible products designed specifically for pets.

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(PRESS RELEASE) FORT LAUDERDALE, FL — Veritas Farms, Inc. (OTCQB: VFRM) (“Veritas Farms” or the “Company”), a vertically integrated agribusiness focused on the production of full spectrum hemp oil products with naturally occurring cannabinoids,  announces the release of pet ingestible chews under the recently introduced Veritas Pets product line.

The company is launches three separate ingestible products designed specifically for pets, which are all made with natural ingredients and infused with the Company’s full spectrum hemp oil. Veritas Pets Skin & Allergy Chews are formulated with EPA & DHA to help address your pets skin health and address seasonal allergies. Veritas Pets Calming Chews are formulated with Chamomile and Valerian Root which will help keep your pet calm during thunderstorms, fireworks or any stressful environment they sometimes face. Veritas Pets Joint Care Chews include ingredients such as Glucosamine and Chondroitin which are formulated to support healthy joints. Veritas Pets also offers a bacon and tuna flavored tincture infused with the Company’s full spectrum hemp oil. In addition to the many ingredients formulated to support each condition, each ingestible chew contains 10mgs of the Company’s full spectrum hemp oil.

Veritas Farms recently won an award for “Best New Product” on its Calming Chews at the Pet Hemp/CBD ECRM event in Cape Coral, FL this past November. Management has expended significant resources on the research and development of the Veritas Pets product line and the team involved is very excited to launch these products specifically for pets.

Alexander Salgado, CEO and co-founder of Veritas Farms, stated, “We designed each new pet product with premium, targeted ingredients along with our full spectrum hemp oil to help pets and pet owners alike to find balance and wellness in their day. Our products are very different than many of the CBD pet products currently on the shelf and we strive to become a leader in this space with our award-winning products.”

Veritas Pets products are available for purchase here.

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Press Releases

Gott Pet Products Names Fred Corbett National Sales Manager

He formerly served as Mid Atlantic Territory sales manager at this family-owned business.

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(PRESS RELEASE) ST. FRANCIS, WI – Fred Corbett has recently been promoted to national sales manager for Gott Pet Products, purveyors of Charlee Bear natural dog treats and Hound & Gatos natural food for pets. He formerly served as Mid Atlantic Territory sales manager at this family-owned business.

In Corbett’s new role, he will lead the company’s growing sales organization and strengthen relationships with retailer and distributor partners nationwide. Before joining Gott Pet Products in 2019, Corbett served as national sales manager, Pet & Treats at F.I. Emmert and vice president of sales at Signature Pet Products. Prior to that, he held the title of regional manager, Pet Specialty Division at Mars Petcare. He is known to industry veterans as an accomplished sales professional and dynamic team coach.

“Fred has an impeccable reputation for helping retailers experience greater food and treat category growth,” stated Patrick McGarry, general manager of Gott Pet Products. “I’m confident that his drive, determination and team leadership abilities will propel both of our brands to new heights.”

Corbett steps up at an exciting time in Gott Pet Products history. Charlee Bear dog treats recently introduced two innovative new lines: Bearnola Bites, which are crunchy granola clusters bursting with aroma and taste, and Meaty Bites, raw, freeze-dried morsels blended with real superfoods that’s one of a kind. Hound & Gatos recently launched a line of dry pet food that includes three grain free recipes for dogs, three grain free recipes for cats, and two recipes for dogs made with ancient grains. To help address heightened consumer concerns, all are formulated without peas, lentils, chickpeas, or white potatoes and are supplemented with taurine.

For more information on Charlee Bear, please visit CharleeBear.com. Retailers and distributors interested in learning more about Hound & Gatos are encouraged to visit HoundGatos.com.

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Press Releases

Petcurean Teams Up with Coastal Farm & Ranch in Washington and Oregon

Stores will carry NOW FRESH and GO! SOLUTIONS wet & dry recipes for dogs & cats.

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(PRESS RELEASE) CHILLIWACK, BC  – Petcurean, a Canadian company that creates expert formulated, premium-quality recipes for cats and dogs, announces a new partnership with Coastal Farm & Ranch to bring the Company’s GO! SOLUTIONS and NOW FRESH collections to pet parents at Coastal stores across Washington and Oregon. This new partnership expands Petcurean’s presence in the Pacific Northwest, with a specific focus on serving the needs of pets and their pet parents who farm, ranch, hunt, and fish to sustain their livelihoods.

“We’re excited to bring our GO! SOLUTIONS and NOW FRESH collections to Coastal Farm & Ranch stores throughout Washington and Oregon because their hardworking customers deserve high performing pet nutrition for their active dogs and cats,” said Anabel Immega, trade marketing manager, Petcurean. “We offer a wide range of recipes to meet the diverse needs of each and every pet, so whether they’re seeking protein-rich recipes to maintain strong muscles, whole-grain recipes for sustained energy, or recipes designed to meet the unique nutritional requirements of large or small breed sizes, they can now find it at Coastal Farm & Ranch.”

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The GO! SOLUTIONS collection features wet food and dry recipes for dogs and cats of all life stages, including puppies, adults and senior pets. Each recipe was created to provide complete and balanced nutrition, while also offering functional, solutions-based benefits to support pets’ unique dietary needs, including picky eating, itchy skin or dull coat, and food sensitivities. The collection includes grain-free, whole-grain, and potato-free options, and meat protein-rich recipes formulated to support optimal digestion. GO! SOLUTIONS wet and dry recipes for dogs are complemented by a line of meal mixers, which feature freeze-dried functional ingredients to help address issues like skin and coat care, hip and joint support, digestive health and weight management.

Petcurean’s NOW FRESH collection features breed size and life stage specific kibble recipes for dogs and cats, featuring large and small kibble sizes to meet various palatability preferences. , as well as complementary wet food recipes. All recipes for dogs and cats feature market fresh meat or fish, and no rendered ingredients or meat meals, grain, gluten, wheat, beef, corn or soy.

Formulated by Petcurean’s Nutrition Team, led by the award-winning Dr. Jennifer Adolphe, all GO! SOLUTIONS and NOW FRESH recipes contain no by-product meals, no added growth hormones and no General artificial preservatives. The wet and dry recipes are fully integrated and aligned within each collection, which supports wet with dry combination feeding and offers greater variety for food preferences that may change over time. The GO! SOLUTIONS and NOW FRESH wet food recipes can be served as a treat, topper, or as a complete and balanced meal on their own.

All wet food recipes produced by Petcurean are packaged in recyclable Tetra Pak cartons that are made from Forest Stewardship Council (FSC) certified paperboard and 65 percent renewable materials. The cartons are more sustainable than cans and are BPA-free, in addition to being re-closable. Petcurean is currently the only brand to offer Tetra Pak recipes that feature shredded, minced and pâté formats, in addition to stews. This provides highly palatable texture options for cats and dogs that may have varying preferences due to age, breed size and other factors.

“At Petcurean, we focus on being leaders in science-based nutrition, and our nutrition team led by Dr. Jennifer Adolphe has been recognized across the industry for its expertise in recipe formulation,” continues Immega. “And like Coastal Farm & Ranch, we also focus on kinship and community at all levels, and Petcurean looks forward to working with Coastal retailers to support the causes that are important to them, including local humane societies, food banks, Boys & Girls Clubs, and 4H & FFA Youth.”

For more information about GO! SOLUTIONS, please visit:

  • For dogs: https://www.petcurean.com/for-dogs/go-solutions
  • For cats: https://www.petcurean.com/for-cats/go-solutions

For more information about NOW FRESH, please visit:

  • For dogs: https://www.petcurean.com/for-dogs/now-fresh/
  • For cats: https://www.petcurean.com/for-cats/now-fresh/

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