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Mars Petcare, Michelson Found Animals Foundation, and R/GA Announce Companies Selected to Join Leap Venture Studio




(PRESS RELEASE) PORTLAND, OR – Mars Petcare, a world leader in pet nutrition and health care; Michelson Found Animals Foundation, a non-profit dedicated to keeping animals in their homes, safe, protected and loved; and R/GA Ventures; the investment arm of the global agency R/GA, announce the six companies that will participate in the first cohort of the Leap Venture Studio (Leap): the first startup-centric accelerator program built to springboard innovation in the growing pet technology ecosystem.

The companies include a diverse mix of next generation entrepreneurs and startups looking to shape the future of pet care across nutrition, veterinary diagnostics, on-demand services, and medicines and supplements. The participating companies are:

1. AnimalBiome assesses pet microbiomes and makes an oral supplement from material sourced directly from healthy cats and dogs to restore balance.

2. CuidaMiMascota connects pet owners with trusted pet sitters that offer cage-free, safe and cost-effective care, in Latin America.

3. Lacuna Diagnostics, Inc. is a cloud-based platform that connects veterinary hospitals to board-certified clinical pathologists for rapid diagnostic results.

4. Mixlab is a modern veterinary compounding pharmacy that creates personalized meds and wellness products for pets.


5. PetPlate is a subscription service that delivers fresh-cooked, vet-designed, human-grade dog food in pre-portioned, microwavable containers.

6. Wild Earth is challenging the status quo of pet food with cultured protein that is good for your pets and the environment.

In recent years, advancements in scientific research and the development of emerging technologies have made it possible for people to advocate for their pets in new ways and help these pets live healthier, happier lives. Yet, there are very few business innovation platforms that support innovators behind these solutions in developing new market opportunities.

As leaders in the industry, Mars Petcare and Michelson Found Animals are uniquely positioned to foster innovation in this space by supporting early-stage and growth-stage companies whose products and services can have a lasting impact on pets and pet owners.


The Leap program provides the opportunity for selected companies to access strategic, financial and creative resources to accelerate product development, develop industry partnerships and refine their business plans. Customized teams of R/GA strategists, technologists, designers and consultants will collaborate with the startups to enhance their business plans and prepare them for future milestones including fundraising, pitching and business development. Additionally, the startups will receive mentorships from executives at Mars Petcare, Found Animals and their extended networks of world class advisors.

The Leap program will be hosted at the R/GA office in Portland, Ore., a city well known for its pet-friendly culture. The program will conclude in October with a demo event at which each startup will present to industry leaders, partners, investors, and customers from the technology and innovation community. If you are interested in attending the demo event, please email us at for more information. 

The Leap Venture Studio is currently accepting applications for the second cohort and selection will take place in the Fall 2018. The program encourages companies innovating in pet nutrition and wellness; pet health and diagnostics; solutions/platforms/services for pet owners and pet professionals; AI and machine learning, advanced analytics; connected products and spaces; and genetics to apply throughout the year. Qualified candidates must have developed a minimum viable product. Leap is open to companies at a variety of stages, from pre-seed to seed to Series A, and business models including B2B and B2C.

For more information about Leap or to submit an application, please visit: and follow #leapvs on Twitter.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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