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Matrix Partners Adds Social Media Manager

She brings 10 years of digital strategy.

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Kelly Zenere

(PRESS RELEASE) Matrix Partners, an agency focusing exclusively on pet products marketing and communications, has announced Kelly Zenere joined its team as social media manager. Zenere brings 10 years of digital strategy, focusing on social media and SEO advertising experience, to her new role.

As department manager, Zenere focuses on growing the social fan base for clients, developing innovative social and digital marketing campaigns and defining new client key performance indicators. “By properly using social metrics, analytical numbers and working hand-in-hand with client management teams, we’ll be able to convert social media fans into loyal customers,” Zenere sais.

Prior to joining Matrix, Zenere most recently served as social media and account manager for The Weinstein Organization, a direct marketing agency. As part of her role, she was a digital strategist responsible for client acquisition and managing day-to-day operations of the social media department. Her consumer brand experience through the years spans from Weight Watchers, Burger King and Chili’s restaurants.

“We are beyond excited to welcome Kelly aboard,” said Rebecca Tomala, vice president for client and creative services at Matrix Partners. “Her previous experience working with consumer goods agencies makes her a perfect addition to our team. I am confident Kelly’s insights will further strengthen our social media initiatives.”

Zenere holds a BA in mass communication and English writing from Saint Mary’s College. She served a three-year term as marketing chair for the Chicago Chapter of Autism Speaks to Young Professionals and is currently cecretary of the chapter. As a proud rescue dog mom to a poodle mix named Popcorn, Zenere is excited to take the pet industry by the leash and lead Matrix Partner’s social media marketing into the next decade.

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To learn more about Matrix Partners and its marketing services, please visit matrix1.com.

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FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Veritas Farms Launches Veritas Pets CBD Products

It’s also actively developing additional products for its Veritas Pets line.

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(PRESS RELEASE) Veritas Farms has announced three Veritas Pets products, a new product line designed specifically for the pet industry.

The three full-spectrum CBD infused “topical” products designed specifically for pets, which are all made with organic ingredients. Veritas Pets Hot Spot Oil can soothe and relieve dry or raw skin patches. Veritas Pets Ear Cleaning System is made with foam that effectively attracts and absorbs dirt, oil and grime. With a unique shape and dual sided tips, this product is designed to gently clean your pets’ ears without doing any damage to the inner ear or ear canal. Veritas Pets Paw Rescue provides your pet total paw protection. This product is safe to lick and moisturizes your pet’s paws, while simultaneously soothing and calming the animal.

Veritas Farms is also actively developing additional products for its Veritas Pets line.

Alexander Salgado, CEO and co-founder of Veritas Farms, stated, “Our team has spent countless hours on this new product line, and we believe that our Veritas Pets products are superior to many of the CBD pet products you may see on the shelf. In addition, we now have plans to distribute these products to pet stores across the nation and we expect to announce additions to and expansion of the Veritas Pets product line in the coming months.”

theveritasfarms.com/cbd-for-pets

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Press Releases

Wyld’s Wingdom Showcases Selection of Avian Products at Global

It’s is exhibiting at Global Pet Expo, booth 3758.

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(PRESS RELEASE) Wyld’s Wingdom, one of the largest wholesale pet bird supply distributors in the U.S. is exhibiting at Global Pet Expo, booth 3758 to offer retail sales tips, insight into bird behavior and a wide variety of wholesale pet bird products available at special show pricing for expo attendees.

As the exclusive authorized distributor for Wesco Pet products in the U.S., Wyld’s Wingdom is proud to present Bird Kabobs and other Wesco items at Global. Based in Carlsbad, CA, Wesco has gained widespread acclaim in the pet world for its high-quality, all-natural pet supplies. Made from soft pithy wood, Wesco’s Bird Kabobs are the ultimate shreddable bird toys. They satisfy birds’ innate need to chew, and have earned praise from pet owners for their ability to keep feathered friends joyfully entertained for hours. Bird Kabobs are available in various sizes and colors, all of which are 100 percent biodegradable. In addition to Wesco products, Wyld’s Wingdom will be showcasing numerous other avian products at Global, including toys, foods, play gyms, cage accessories, stands for both large and small birds, training aids, educational tools and more.

“Global Pet Expo is the perfect venue for rejuvenating your product selection and exploring new ideas,” said Mary Wyld, president of Wyld’s Wingdom. “Stop by and see us!”

wingdom.com

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Press Releases

American Nutrition Donates $145 per Employee to United Way

Over half of the employees participated in American Nutrition’s United Way donation campaign.

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(PRESS RELEASE) American Nutrition, a custom manufacturer of pet food and treats for branded companies and retailers, contributes a donation of $38,441 to United Way Ogden.

Well over half of the employees participated in American Nutrition’s United Way donation campaign, averaging $145 per employee. The total employee donation was $19,480. American Nutrition matched the employees’ donation bringing that number to $38,441, which exceeded the 2019 contribution by $3,132.

“United Way improves lives by mobilizing the caring power of communities around the world to advance the common good — and American Nutrition is honored to contribute to that,” said Amy Forkell, director of human resources, American Nutrition. “Our employees recognize the need in our local community and we’re proud that they’re able to donate to this great cause.”

American Nutrition is a family-owned pet food and treat manufacturing company headquartered in Utah. Their passion for pets has earned them a sterling reputation for superior products with a focus on innovative, nutritious and delicious pet foods and treats that surpass the strictest AAFCO and FDA requirements. With more than four decades in the pet food business, American Nutrition offers formulation expertise, marketplace intelligence and turnkey production capabilities. With three world-class, USA-located SQF Quality Code Certified facilities to service a domestic and international customer base, American Nutrition is the premier choice for your pet food and treat manufacturing needs.

animanufacturing.com

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