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Matrix Partners Appoints New Consumer Insights VP

Craig Rogers joins the Matrix Partners management team.




Craig Rogers Craig Rogers

(PRESS RELEASE) CHICAGO – Matrix Partners announces that Craig Rogers has joined their team as vice president of consumer insights.

As part of the Matrix leadership team, Craig will employ cutting-edge quantitative and qualitative measurement tools to connect client brands to consumers. He’ll oversee market research and consumer concept testing and will be responsible for implementing data analytics to formulate brand positioning, as well as go-to-market strategies to increase market share and revenue. In addition, his extensive background in media management allows him to help Matrix’s clients efficiently navigate the rapidly transforming digital media landscape.

“Craig is a forward-thinking leader with experience in overseeing operations, sales, marketing, supply chain management and business strategy and we’re delighted to have him as part of our team,” commented Don Tomala, managing partner at Matrix Partners. “As our business continues to grow alongside the thriving pet products industry, I’m confident that Craig’s expertise will make him an invaluable asset to our organization.”

With over 30 years of experience, Craig has a proven track record of successfully growing brands in the outdoor recreation and media industries. He has held President and Director level roles and has been recognized with multiple industry awards for growing revenue, audience, and consumer engagement. He holds an MBA from Southern Illinois University, with a specialization in data analytics and artificial intelligence.

About Matrix Partners

Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than 30 years, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Create Awards, Effie Awards, Graphic Design USA, and dotCOMM Awards. To learn more about the agency, their accomplishments and to view their portfolio, please visit




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