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Matrix Partners Expands Its Social Media Department

Brianna Weeks and Breea Cristofoli join the pet-focused agency.




Brianna Weeks and Breea Cristofoli

Brianna Weeks and Breea Cristofoli

(PRESS RELEASE) CHICAGO – Matrix Partners welcomes two new, talented individuals to its growing team. Brianna Weeks and Breea Cristofoli have joined the pet-focused marketing agency as Social Media Associates.

Brianna and Breea will work closely with the agency’s Social Media Manager, Kelly Zenere Terek, to create engaging content across a variety of social media platforms, including Facebook, Instagram, X (formally known as Twitter), YouTube, LinkedIn, blogs, and other up-and-coming channels. They’ll also help lay out and manage monthly budgets and content strategies designed to reach an engaged and targeted audience. Additionally, Brianna and Breea will be responsible for increasing clients’ brand awareness and boosting engagement within each community.

“We’re thrilled to welcome Brianna and Breea to our dynamic team,” said Kelly Zenere Terek, social media manager. “Their experience, creativity and innovative approach will play an instrumental role in boosting awareness, optimizing audience growth, and elevating engagement for our clients.”

After earning a Bachelor of Fine Arts in Photography + Intermedia with a Minor in Strategic Social Media from West Virginia University, Brianna served as social media coordinator at Pathfinder’s Advertising Agency. While there, she helped support all facets of the Social Studio from client and project management to content creation, ensuring the smooth operation of all social media engagements. She also worked as a social media manager at MVMNT, where she helped craft effective brand strategies. In her free time, Brianna enjoys reading, walking by Chicago’s lakefront and pursuing film photography.

Breea earned a Bachelor of Arts in Marketing from Columbia College Chicago. Prior to joining Matrix Partners, she worked as a Digital Marketing Coordinator at Pop Digital Marketing, where she created and managed all marketing efforts, including email and print design, social media campaigns and brand strategy for clients. When not busy working, she enjoys spending time in the kitchen and trying new recipes, running on Chicago’s lakefront path and spending time with her boyfriend and his Basenji mix, Hailey.

About Matrix Partners

Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than three decades, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Creative Awards, Effie Awards, Graphic Design USA, and dotCOMM Awards. To learn more about the agency, their accomplishments and to view their portfolio, please visit



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