(PRESS RELEASE) CHICAGO — Matrix Partners, a full-service marketing agency with 30+ years of experience specializing in the pet products industry, announced the continued expansion of its newest service, the Pet Influencer Insight Lab℠. This proprietary program helps brands stay ahead of consumer trends by turning influencer insights into smarter strategies, more relevant products and deeper connections with today’s pet parents.
The Pet Influencer Insight Lab features a curated panel of the industry’s most impactful social media influencers who collectively reach over 5 million engaged pet parents. By tapping into this growing network, brands gain real-time access to authentic consumer feedback, emerging trends and valuable product usage insights that fuel innovation and guide product direction. Backed by Matrix’s team of industry experts, the program blends qualitative and quantitative data with deep category knowledge to validate go-to-market strategies and support long-term growth.
The program supports brands at every stage of the product development process—from ideation to launch—by leveraging influencer expertise in strategic and actionable ways. Through tools like polls, Q&As and interactive content, brands can crowdsource input on positioning and packaging, explore influencer-led co-creation opportunities and test product concepts pre-launch. The Lab also helps brands align with evolving consumer values around sustainability and ethics.
“Influencers play a powerful, trusted role in shaping consumer behavior, especially in the pet space,” said Don Tomala, Co-CEO at Matrix Partners. “They’re more than content creators, they’re shaping how today’s pet parents make decisions. We created the Pet Influencer Insight Lab to go far beyond what traditional research can offer and tap into that trust and deliver consumer-driven insights in fast, actionable and affordable ways.”
Matrix’s integrated marketing services—from consumer research and brand development to creative execution and media relations—have earned recognition for their creative and strategic brand-building efforts from dozens of organizations and pet industry publications. With a long-standing reputation for driving success in the pet industry, the agency continues to set new standards for innovation and effectiveness.
About Matrix Partners
Matrix Partners is a full-service marketing agency devoted exclusively to the pet product industry. For over 30 years, we’ve helped bring some of the most beloved pet care brands to life—guiding them from concept to shelf with strategic insight and standout creative. The agency team has played a pivotal role in shaping iconic pet brands including Kibbles ‘n Bits, Stella & Chewy’s, sWheat Scoop and Charlee Bear dog treats to name a few.
Advertisement
Their award-winning creative and strategic expertise has earned recognition from prestigious industry awards including the Hermes Creative Awards, Effie Awards, Graphic Design USA, dotCOMM Awards, and AVA Design Awards. Discover how Matrix Partners builds brands pet parents love and trust at Matrix1.com.
