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Matrix Partners Recognized With Graphic Design USA Awards




(PRESS RELEASE) CHICAGO Matrix Partners, a full service pet-centric marketing and communications agency in Chicago, received three 2017 American Graphic Design Awards in recognition of its work on Caru Pet Food’s Daily Dish, Freshworx Litterand Replenish Pet Food. The annual Graphic Design USA (GDUSA) awards celebrate merit for attractive graphics and the ability to establish an emotional connection with consumers through visuals. GDUSA believes that package design and related disciplines are increasingly what help buyers make that final decision in the purchasing process.

“Our creative team works so hard day-in and day-out to create memorable and meaningful designs for our clients,” says Don Tomala, managing partner of Matrix Partners. “We’re especially proud that they are being recognized with these great honors.”

Caru Pet Food recently debuted Daily Dish stews as part of their already successful product lineup. Daily Dish Stews are made in small batches with 100% human grade ingredients in a human food plant. At an everyday value price, Daily Dish is the perfect meal for dogs of every age, size and breed. The unique Tetra Pak packaging and eye-catching design, showcasing the food’s natural and delicious ingredients, helped this line make a splash in the pet food industry.

Freshworx Litter stops all litter box odors immediately using all natural ingredients. It’s infused with a blend of naturally occurring microorganisms that is completely safe for people, pets and the planet. Made in the USA, the litter is 99% dust free and contains no chemicals or artificial fragrances. The sleek and simple packaging mimics the simple, natural litter within that makes owning a cat an odor-free breeze.

Replenish Pet Food provides optimal nutrition for pets with the best quality ingredients and contains no grains, potatoes or soy. The all life-stage pet foods are formulated using delicious and highly digestible ingredients to promote a healthy, active lifestyle. The on-trend redesign for Replenish makes the packaging as appealing as the wholesome food within.

In 2017, Matrix Partners has won a combined total of six GDUSA Design Awards and three Hermes Creative Awards. For more information about the marketing services offered at Matrix Partners, please email 


About Matrix Partners

Headquartered in Chicago, Matrix Partners is one of the nation’s only award-winning full-service, independent agencies focusing on pet marketing and communications. Passionate About Petssince 1987, Matrix has built an expertise in the pet marketing space, serving global pet food brands, pet accessories, trainers, veterinarians and more. Their work includes directing product launches, brand marketing programs and consumer campaigns, engaging with social influencers, and coordinating social media initiatives. The Matrix team knows the pet industry inside and out, from retail and online environments to distributor and sales networks. But the most important advantage they offer their clients is the ability to influence pet parents to buy their brands. For more information, visit




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