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Matrix Partners Welcomes Cocotherapy

Earth-conscious coconut oil brand signs on for social media support.

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(PRESS RELEASE) CHICAGO – Matrix Partners announcea that it has teamed up with CocoTherapy, the #1 vet recommended organic virgin coconut & MCT oil brand. The award-winning marketing and communications agency will provide social media support to the family-owned, USDA-certified coconut oil company.

Matrix Partners will help CocoTherapy grow its social media presence, on Facebook specifically, by developing content and ads exclusively for the brand’s audience. By utilizing its expertise in managing pet brand social media accounts and keeping up with current trends, the Matrix team will raise brand awareness and connect with current and potential consumers.

Charisa Antigua, CEO & chief science officer, and her sister Carmina O’Connor, president & co-founder, were inspired to start CocoTherapy in 2009 after they were unable to find a high quality and therapeutic-grade oil for their beloved Yorkie, Violet. Coming from a coconut producing family, they grew up with a knowledge and understanding of the potent healing power of coconut oil, and the meticulous attention to detail that goes into making it. Today, the brand’s products feature 100% organic and non-GMO coconuts harvested from their family’s farm, which has existed for three generations.

“From the start, it was clear that CocoTherapy’s values and goals aligned closely with our own,” said Kristy Boulos, vice president & account supervisor at Matrix Partners. “We’re thrilled to work with such a transparent brand whose unique lineup of products can help animals with a variety of health issues. Our team looks forward to aiding in their growth and development.”

From Organic Coconut Chips to Coco-Carnivore Meatballs, CocoTherapy offers a variety of products that can be used for general pet health, like immune system support and weight management, or more specific health conditions, such as acid reflux and thyroid imbalance.

To learn more about CocoTherapy and their wide selection of pet products, please visit www.cocotherapy.com. For information on Matrix Partners and the agency’s many marketing services, visit www.matrix1.com.

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About Matrix Partners

Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than 30 years, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Create Awards, Effie Awards, Graphic Design USA, and dotCOMM Awards. To learn more about the agency, their accomplishments and to view their portfolio, please visit www.matrix1.com.

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