Connect with us

Press Releases

Matrix Partners Wins Gold Hermes Award

Published

on

(Press Release) CHICAGO – Matrix Partners, a brand strategy and communications firm specializing in the pet products industry, recently announced that an integrated marketing campaign it created for Barkworthies dog chews and treats was declared a winner of a coveted Gold Hermes award. The Hermes Creative Awards program is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries are judged by the Association of Marketing and Communication Professionals, a third-party evaluator of creative work that has judged over 200,000 entries since its formation in 1994.

The purpose of this campaign was to raise awareness for Chews Rescue, a charitable animal rescue donation program from Barkworthies, which was coordinated and implemented by Matrix Partners. As part of the campaign, Barkworthies pledged to cover the adoption costs for eligible dogs at three shelters – Chicago Canine Rescue, One Tail at a Time and Austin Pets Alive! – over the weekend of April 30, to promote and support “Adopt a Shelter Pet Day (4/30)”. The company also invited dog owners nationwide to submit photos of their own rescue pets, along with their rescue story for a chance to win one of five Barkworthies product prize packs.

Matrix Partners planned and staged all aspects of this coordinated public relations and social media initiative. The firm’s team secured media coverage on top Chicago and Austin TV stations and in well-known publications, pet trade publications and consumer media outlets, generating nearly 140 million media impressions.

“Chews Rescue is a win-win for rescue dogs, pet parents and animal shelters,” said Don Tomala, managing director of Matrix Partners. “On behalf of Matrix Partners, we’re extremely honored to receive this award and to have had the opportunity to coordinate such a rewarding campaign on behalf of our generous client.”

Advertisement

Advertisement

FEATURED VIDEO

Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

Promoted Headlines

Press Releases

Veritas Farms Launches Veritas Pets CBD Products

It’s also actively developing additional products for its Veritas Pets line.

mm

Published

on

(PRESS RELEASE) Veritas Farms has announced three Veritas Pets products, a new product line designed specifically for the pet industry.

The three full-spectrum CBD infused “topical” products designed specifically for pets, which are all made with organic ingredients. Veritas Pets Hot Spot Oil can soothe and relieve dry or raw skin patches. Veritas Pets Ear Cleaning System is made with foam that effectively attracts and absorbs dirt, oil and grime. With a unique shape and dual sided tips, this product is designed to gently clean your pets’ ears without doing any damage to the inner ear or ear canal. Veritas Pets Paw Rescue provides your pet total paw protection. This product is safe to lick and moisturizes your pet’s paws, while simultaneously soothing and calming the animal.

Veritas Farms is also actively developing additional products for its Veritas Pets line.

Alexander Salgado, CEO and co-founder of Veritas Farms, stated, “Our team has spent countless hours on this new product line, and we believe that our Veritas Pets products are superior to many of the CBD pet products you may see on the shelf. In addition, we now have plans to distribute these products to pet stores across the nation and we expect to announce additions to and expansion of the Veritas Pets product line in the coming months.”

theveritasfarms.com/cbd-for-pets

Continue Reading

Press Releases

Wyld’s Wingdom Showcases Selection of Avian Products at Global

It’s is exhibiting at Global Pet Expo, booth 3758.

mm

Published

on

(PRESS RELEASE) Wyld’s Wingdom, one of the largest wholesale pet bird supply distributors in the U.S. is exhibiting at Global Pet Expo, booth 3758 to offer retail sales tips, insight into bird behavior and a wide variety of wholesale pet bird products available at special show pricing for expo attendees.

As the exclusive authorized distributor for Wesco Pet products in the U.S., Wyld’s Wingdom is proud to present Bird Kabobs and other Wesco items at Global. Based in Carlsbad, CA, Wesco has gained widespread acclaim in the pet world for its high-quality, all-natural pet supplies. Made from soft pithy wood, Wesco’s Bird Kabobs are the ultimate shreddable bird toys. They satisfy birds’ innate need to chew, and have earned praise from pet owners for their ability to keep feathered friends joyfully entertained for hours. Bird Kabobs are available in various sizes and colors, all of which are 100 percent biodegradable. In addition to Wesco products, Wyld’s Wingdom will be showcasing numerous other avian products at Global, including toys, foods, play gyms, cage accessories, stands for both large and small birds, training aids, educational tools and more.

“Global Pet Expo is the perfect venue for rejuvenating your product selection and exploring new ideas,” said Mary Wyld, president of Wyld’s Wingdom. “Stop by and see us!”

wingdom.com

Continue Reading

Press Releases

American Nutrition Donates $145 per Employee to United Way

Over half of the employees participated in American Nutrition’s United Way donation campaign.

mm

Published

on

(PRESS RELEASE) American Nutrition, a custom manufacturer of pet food and treats for branded companies and retailers, contributes a donation of $38,441 to United Way Ogden.

Well over half of the employees participated in American Nutrition’s United Way donation campaign, averaging $145 per employee. The total employee donation was $19,480. American Nutrition matched the employees’ donation bringing that number to $38,441, which exceeded the 2019 contribution by $3,132.

“United Way improves lives by mobilizing the caring power of communities around the world to advance the common good — and American Nutrition is honored to contribute to that,” said Amy Forkell, director of human resources, American Nutrition. “Our employees recognize the need in our local community and we’re proud that they’re able to donate to this great cause.”

American Nutrition is a family-owned pet food and treat manufacturing company headquartered in Utah. Their passion for pets has earned them a sterling reputation for superior products with a focus on innovative, nutritious and delicious pet foods and treats that surpass the strictest AAFCO and FDA requirements. With more than four decades in the pet food business, American Nutrition offers formulation expertise, marketplace intelligence and turnkey production capabilities. With three world-class, USA-located SQF Quality Code Certified facilities to service a domestic and international customer base, American Nutrition is the premier choice for your pet food and treat manufacturing needs.

animanufacturing.com

Continue Reading

Most Popular